14 APR 2021

ATV TAKES “HERCAI” TO PAKISTAN AND THE US HISPANIC

SynProNize, a Dubai-based content distribution and production company, has licensed popular romantic Turkish drama series to TVOne in Pakistan, while Telemundo acquired it for the United States.

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SynProNize, a Dubai-based content distribution and production company, has licensed popular romantic Turkish drama series “Hercai” from ATV to TVOne in Pakistan, which marks over 35 countries where the program has been sold. SynProNize is also finalizing additional ATV program deals for Turkey.

“SynProNize is extremely pleased to leverage our strong industry networks to both source and license premium dramas such as the fantastic series we are bringing into Pakistan. TVOne gets to offer its discerning viewers a stellar production, which has enjoyed great success in Turkey and elsewhere. Its audiences are sure to enjoy the program,”  said Nitin Michael, Founder and Managing Director of SynProNize.

“ATV is thrilled that SynProNize has shared our beloved series ‘Hercai’ with Pakistan audiences at TVOne. We look forward to continuing our relationship with Hasnaa and Nitin for future collaborations. We believe ‘Hercai’ will be a milestone in terms of Turkish drama sales to Pakistan,”  commented Müge Akar, Content Sales Deputy Manager at ATV.

Furthermore, ATV announced that “Hercai” is soon to be aired on Telemundo in the United States, under the title “Hercai: Amor y Venganza”. Therefore, the show continues to expand its borders, and now is almost in every country in Latin America.

“Hercai” is the Turkish story of an impossible love born of vengeance between two families with thousands of years of history. Miran is seeking revenge for his parents’ death so he plans to marry - and destroy - Reyyan, the daughter from the family responsible for that death. Unexpectedly, he falls in love with Reyyan. Will this change the plan?