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It is the Turkish company's first deal in Italy. The drama "Hercai," which has been licensed to more than 100 countries and premiered in Italy in April, is featured in the deal.

ATV’s drama series “Hercai” debuted for the US Hispanic audiences through Telemundo on June 22 and reached 1.3 million viewers with its first episode.

SynProNize, a Dubai-based content distribution and production company, has licensed popular romantic Turkish drama series to TVOne in Pakistan, while Telemundo acquired it for the United States.

ATV is the second highest exporter of Turkish content with the evaluation of Services Exporters’ Association in Entertainment category, thanks to bestselling dramas such as “Lifeline,” “Grand Family,” “Hercai,” “The Ottoman,” and “Don’t Leave Me”.

ATV’s hit Turkish drama, which has been acquired by 32 countries so far, recently became a subject to an essay written by American psychologist Patti Feuereisen, who analyzed the transition journey of the characters and their psychological dimensions.