Banijay Brands, the commercial arm of Banijay, announced it has partnered with toy and consumer goods company Zuru to launch a new “MasterChef Mini Brands” collectables range. Zuru is one of the largest toy companies in the world, and the creator of Mini Brands, a global phenomenon, shipping over 1.5 billion units over the last two years. This new partnership will see a range of miniature “MasterChef” dishes to create Mini versions at home, available online and in stores. In addition, the collection will expand into a broad range of mini home products based on the hugely popular “MasterChef Arovo” range.
“‘MasterChef’ has a broad global fanbase and this new range will cater to our younger audiences and the ‘MasterChef’ champions of the future. Zuru is a great partner with its products promoting quality, innovation and creativity – values which are synonymous with the ‘MasterChef’ brand,” commented Alice Bernardi, Director of International Brand Licensing at Banijay Brands.
The multi-award winning, iconic cookery show, created by Franc Roddam, has been wowing global audiences for more than thirty years. There were 56 productions in 2022 – its best year yet. With more than 90 licensees around the world, the “MasterChef” brand extends into a huge range of successful commercial activities from an extensive range of consumer products, publishing, and the world can engage with “MasterChef” through live experiences such as cruises.