23 NOV 2023

Banijay Brands partners with Zuru for “MasterChef Mini Brands”

Banijay Brands, the commercial arm of Banijay, announced it has partnered with toy and consumer goods company Zuru to launch a new “MasterChef Mini Brands” collectables range.

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Alice Bernardi

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Banijay Brands, the commercial arm of Banijay, announced it has partnered with toy and consumer goods company Zuru to launch a new “MasterChef Mini Brands” collectables range. Zuru is one of the largest toy companies in the world, and the creator of Mini Brands, a global phenomenon, shipping over 1.5 billion units over the last two years. This new partnership will see a range of miniature “MasterChef” dishes to create Mini versions at home, available online and in stores. In addition, the collection will expand into a broad range of mini home products based on the hugely popular “MasterChef Arovo” range.

“‘MasterChef’ has a broad global fanbase and this new range will cater to our younger audiences and the ‘MasterChef’ champions of the future. Zuru is a great partner with its products promoting quality, innovation and creativity – values which are synonymous with the ‘MasterChef’ brand,”  commented Alice Bernardi, Director of International Brand Licensing at Banijay Brands.

The multi-award winning, iconic cookery show, created by Franc Roddam, has been wowing global audiences for more than thirty years. There were 56 productions in 2022 – its best year yet. With more than 90 licensees around the world, the “MasterChef” brand extends into a huge range of successful commercial activities from an extensive range of consumer products, publishing, and the world can engage with “MasterChef” through live experiences such as cruises.

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