Banijay Brands announced it has secured the brand licensing rights to the Banijay Kids and Family catalogue. The newly launched brand produces a wide range of animation and live action series, digital content, and entertainment formats for children worldwide under three production labels: Zodiak Kids and Family, Monello Productions and Tiger Aspect Kids and Family.
Banijay Brands already represents Tiger Aspect Kids and Family IP such as “Mr Bean”. The new partnership will enable the infant-skewing collective to further leverage the global infrastructure of Banijay Brands and deliver extensive brand licensing programmes for titles such as “Street Football,” “Totally Spies!,” “Lolirock,” “Silverpoint,” “When I Was Your Age,” “Mister Maker,” and the upcoming “The Unstoppable Yellow Yeti” and “Mumfie”.
“It’s a big achievement for Banijay to announce at the same time the creation of our new brand, Banijay Kids and Family, and the launch of our licensing strategy with Banijay Brands. We are confident that our evergreen IPs as well as our creations will be in good hands with such a professional team like Banijay Brands,” said Benoît Di Sabatino, CEO, Banijay Kids and Family.
Alice Bernardi, Director of International Brand Licensing at Banijay Brands, added: “Banijay Kids and Family has a strong and relatable kids content slate, which, when partnered with the experienced team at Banijay Brands, should trigger a lucrative position in the the childrens’ licensing space. Recognizing the already huge interest from the market, we will be working across a number of categories including experiential, publishing, gaming and products to ensure the relevant and successful exploitation of the business’ IP moving forwards”.
Banijay Brands will also work with local commercial teams to explore a number of regionally-led opportunities.