Banijay Iberia teams up with D&I Organisation Fundación Diversidad

Banijay Iberia is now a sponsoring partner of Fundación Diversidad, the largest European business movement of diversity and inclusion. “The incorporation of Banijay Iberia into the Foundation is important because we believe that the culture, entertainment and media sector has a fundamental role in the transformation of society and, furthermore, it is capable of taking this message to mass audiences," Sonia Río, Director, Fundación Diversidad, said. "It is necessary for companies in this sector to have diverse and inclusive workforces, and to put this diversity at the centre of innovation, to broaden the industry’s competitive offering of authentic storytelling, and making, for audiences and clients alike.”

In correlation with its collaboration with the foundation, Banijay Iberia will promote the principles of equality, inclusivity and anti-discrimination among its staff, as well as between collaborators, suppliers, and clients. "At Banijay Iberia, we believe in the potential of culture and the power of audio-visual products to build a more inclusive, accessible, and supportive society, which fosters positive change," Pilar Blasco, CEO, Banijay Iberia, said. 

Banijay Iberia's group includes Cuarzo Producciones, Diagonal TV, Endemol Portugal, Gestmusic, Magnolia, Shine Iberia, Tuiwok Estudios and Zeppelin,  through which it carries out its efforts to promote diveristy and inclusivity with its broad offering of series and its casting and recruitment.

"We are hugely sensitive to social realities and we preserve diversity in our content," Blasco said. "In parallel, internally at Banijay, we have employee resource groups promoting respect and equality, such as Banijay Embrace, Banijay Pride, Banijay Disability and Banijay Elle. By joining Fundación Diversidad, we reaffirm our commitment to creating safe, open, and responsible environments, for all the people who work with us.”