Banijay Rights confirms 20th adaptation for "Lego Masters"

Banijay Rights will soon make the 20th adaptation for competition reality format "Lego Masters," with a brand-new agreement confirmed in Hungary ahead of NATPE Budapest this week. “Securing this significant deal for LEGO Masters Hungary is an absolute privilege for us at Banijay Rights," Veronique Verges, SVP, German-Speaking Territories, Poland & Hungary, Banijay Rights, who brokered the deal with RTL, said. "Now adapted for 20 markets, this astonishing global format continues to provide uplifting viewing for audiencesworldwide and we are in no doubt it will be a huge hit with Hungarian viewers too.”

RTL will broadcast a first season of "LEGO Masters" Hungary. Budapest-based UFA Magyarország has started production on the series, which will air in 2023.“We are so excited that families in Hungary will have an opportunity to enjoy this global phenomenon," Jill Wilfert, Head of Global Entertainment, The LEGO Group, said. "LEGO Masters celebrates LEGO building at its very best – creative, ingenious, great teamwork and lots and lots of fun. We are looking forward to inspiring Hungarian builders of all ages.”

With this order following a deal for the format with TBS in Japan, the title is a recent coproduction between TV Markiza in Slovakia and TV Nova in the Czech Republic and several multi-seasons runs in major markets including the US and Australia. The format has now been ordered by a total of 20 international broadcasters across Europe, the Americas and the Asia-Pacific region. The format was originally created by Tuesday’s Child Television and the LEGO Group while Banijay globally distributes the format and finished tape.

"Lego Masters" see pairs compete against each other to judges with awesome inspiring designs and brick builds. “'Lego Masters' is a smash hit all around the world, and RTL Hungary is very proud to present it in our country as well," Peter Kolosi, Chief Content Officer of RTL Hungary, said. "The show is a completely new format for our viewers, that builds on creativity, fun and excitement at the same time. LEGO is a shared experience, we have all played with it, and we are happy to bring families together and watch something which is enjoyable for everybody.”