Banijay’s "The Fifty" heads to Germany with Prime Video

Endemol Shine Germany and Rainer Laux Productions to adapt the French reality competition format.

23 FEB 2024

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EndemolShine Germany and Rainer Laux Productions will adapt Banijay's reality competition format, "The Fifty," for Prime Video. Originally created by Banijay Productions France, this marks the third iteration of the format. The series will see 50 German reality stars compete in a wide variety of challenges set by the Game Master. The twist this time is that the prize money is not for them but for one of their fans, who will be drawn at the end of the game. In a competition like no other, viewers can expect thrilling challenges, fierce competition, and plenty of surprises along the way.

Rainer Laux, Managing Director at Rainer Laux Productions and Executive Director EndemolShine Germany, said: "By placing emphasis on the relationship between reality stars and their fans, The Fifty brings a new dimension of engagement and entertainment, which keeps viewers at the edge of their seats. We're confident this third adaptation will be a fantastic addition to Germany's entertainment landscape, and we are proud to once again partner with the team at Prime Video."

Florence Fayard, CEO at Banijay Production France, added: "The Fifty offers a fresh and exciting take on the reality competition genre, and it's great to see the format making waves in Europe and beyond. At Banijay Productions France, we love to produce bold returning reality formats, and we are very much looking forward to seeing where it goes next."

In France, the second season made a strong return last year on W9, and the format launched in the U.S. Hispanic market with a production by EndemolShine Boomdog for Telemundo. This delivered stellar ratings for the channel, with the series premiere becoming the number one program in its slot, and a second series was announced during the finale.

EndemolShine Germany, part of Banijay Germany, produces non-scripted shows such as "Big Brother VIP", "Kitchen Impossible", "Limitless Win", "The Masked Singer Germany", as well as recent travelling series "Save the Date".