BBC Studios - Americas announced the appointments of Tara Maitra as Chief Commercial Officer and Jennifer Ball as Senior Vice President, Marketing.
Tara Maitra and Jennifer Ball
BBC Studios - Americas announced the appointments of Tara Maitra as Chief Commercial Officer and Jennifer Ball as Senior Vice President, Marketing. Both newly created roles have been established to bolster the BBC brand and its portfolio of IP across content partners and audiences directly.
Maitra will lead the commercial growth strategy for the United States by identifying new revenue-generating opportunities and impactful partnerships, while amplifying the existing licensing, home entertainment, and BBC Learning businesses. Maitra will also oversee operations. Meanwhile, Ball will focus on elevating the company’s audience-first marketing and media strategy to deliver value to key global partners, as well as the BBC brand.
The news comes on the heels of the recent BBC Studios announcement to launch BBC Select, the company’s latest digital streaming channel focused on culture, politics, and ideas, early this year - which Maitra and Ball will be supporting in their respective roles. Based in New York, both Maitra and Ball will report directly to Rebecca Glashow, President of BBC Studios - Americas.
“Tara and Jennifer will provide strong leadership and direction for a team focused on creating commercial value and building the brand with key clients and our direct-to-consumer offerings. I am confident their respective proven capabilities and entrepreneurial style will move us to the next stage of growth in the market,” Glashow commented.
“The BBC is a legendary brand with incredible growth potential. In an ever-evolving media landscape, the possibilities for partnership to broaden the access to BBC content are endless, and I’m looking forward to getting started,” Maitra remarked. “I am jumping into this role as a life-long enthusiast of BBC content, so I feel a direct kinship with our fans already. I’m looking forward to engaging our clients and audiences in fresh and exciting ways,” Ball added.
Previous to this role, Maitra was the Chief Revenue Office at BDEX, a data exchange platform designed to help companies identify target audiences, where she oversaw revenue growth, business development, and marketing efforts. On the other hand, Ball led an independent consulting company focused on identifying and leading go-to-market content strategies for multi-industry clients.