The BBC has officially launched "BBC NL," its dedicated streaming platform for the Netherlands, on NLZIET, reinforcing its strategy to deliver more content directly to international audiences. The service offers viewers in the Netherlands access to seven live BBC channels along with an extensive on-demand library, in what the broadcaster describes as a significant milestone for its global digital ambitions.
Kasia Madera, Head of Business Development at BBC Studios for EMEA, said: “The launch of BBC NL marks a pivotal moment in our evolution as a global media company. Our goal is to make the BBC’s world-class content more accessible to more people in more ways, and this collaboration with NLZIET is a perfect example of that vision in action.”
Niels Baas, CEO of NLZIET, emphasized the strategic value of the partnership: “We are delighted to add BBC NL to our platform. The BBC has a rich heritage of quality programming that resonates with our audience, and this partnership underscores NLZIET’s mission to offer the most comprehensive and compelling streaming experience in the Netherlands.”
"BBC NL" features BBC One, BBC Two, BBC Three, BBC Four, CBBC, CBeebies, and BBC News, complemented by catch-up and on-demand content that includes drama, entertainment, documentaries, and children’s programming tailored for Dutch audiences. The platform is fully integrated into NLZIET, the Netherlands’ largest streaming service, which already aggregates content from Dutch public and commercial broadcasters.
The initiative also highlights the BBC’s broader shift toward direct-to-consumer digital models as traditional linear TV viewing declines. In recent years, the BBC has focused on increasing its footprint in key European markets by adapting its content delivery to local consumption habits and competitive landscapes.
With seven live channels, on-demand libraries, and integration into the Dutch market’s leading streaming hub, "BBC NL" strengthens the BBC’s brand presence while positioning it to capture a share of the Netherlands’ growing streaming audience. As competition intensifies in European markets, the BBC’s move signals its commitment to maintaining relevance and expanding revenues beyond the UK through digital innovation and strategic partnerships.
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