Beta Film and Carlsen Verlag have announced their first joint project to be "SuperBikes." The 3D animated series, currently in development in collaboration with Ulysses Films, kicks off the cooperation of Germany’s largest children’s and youth book publisher and Munich-based Beta Film.“With 'SuperBikes,' we are launching a fascinating new kids IP. It was clear from the start: 'SuperBikes' is going to be big! Bicycles, mobility, and sustainability are huge trends among children and parents everywhere," Frank Kühne, Editor in Chief for Brands, Member of the Carlsen Board said.
Carlsen, Beta, and Ulysses will present "SuperBikes," targeted at children ages 4—7 years at the renowned Cartoon Forum, which opens 18th September in Toulouse/France."The world of SuperBikes, which we at Carlsen devised, offers all of that," Kühne said. "We are very happy that Beta Film and Ulysses could join the co-development of animated content for SuperBikes early on."
"SuperBikes" will also make a debut in the literary world. The launch, featuring collection of over 20 books, complemented by games and audio content, is scheduled for the spring of 2025 across Germany, Austria, and Switzerland. Currently, negotiations with publishers across Europe are underway to facilitate a synchronized international launch.
In San Velo, a place built for bikes, the main protagonists are the bicycles themselves. Jump, Lexi, Flo, and the others, are all BBFs – best bike friends! They have distinctive and amusing characteristics. But despite all action, jumps, and fun, the bike-kids have a long way to go if they want to grow up and be like the bigger bikes they see around town. They might have awesome gadgets like speed boosters and built-in computers, but when it comes to their emotions and working with others, they’ve still got their training wheels.
“SuperBikes is the first joint project development between a publisher and a producer/distributor that I know of. It truly feels like a perfect match: Our competences complement each other in so many ways," Claudia Schmitt, Head of Kids & Family at Beta Film said. "Everyone can do what they do best. It is the target group that is close to our heart, themes that are green, trendy, and fun. Because everyone remembers their first bicycle!”
With 'SuperBikes,' we are launching a fascinating new kids IP. It was clear from the start: 'SuperBikes' is going to be big! Bicycles, mobility, and sustainability are huge trends among children and parents everywhere.” Frank Kühne Editor in Chief for Brands, Member of the Carlsen Board