Blue Ant International appoints Sarah Hussain as Director, Sales & Acquisitions

Under hew new role, Hussain will oversee all sales activity across the Middle East, Africa, Benelux and ancillary sales.

18 NOV 2022

Sarah Hussain

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Blue Ant International recently appointed Sarah Hussain to the role of Director, Sales & Acquisitions.

“Sarah’s specializes in growing reach for producers in developing markets and has a deep connection to the Middle East, Africa and Benelux, which our clients can now tap into,” says Gerbrig Blanksma, SVP, Sales & Partnerships, Blue Ant International. “Her proven track record maximizing market opportunities and nurturing long-term relationships with platform partners is pivotal to expand our advantage in those regions.” 

Under her new role,  overseeing the Middle East, Africa, Benelux and ancillary sales,  Hussain will be tasked with all sales activity in these markets including pre-sales, content licensing and partnerships while also supporting acquisitions and growing Blue Ant International’s reputation as a distributor of premium content. Based in London, she has a dual reporting structure into Gerbrig Blanksma, SVP, International Sales & Partnerships for sales and Lilla Hurst, Global Head of Acquisitions & Partnerships for acquisitions. 

“I am excited to join such an esteemed and creative team,” says Sarah Hussain, Director Sales & Acquisitions, Blue Ant International. “Blue Ant International is known for tackling the market with a tailor-made, solutions-based approach which includes co-production financing options and an extensive library of premium content. I look forward to bringing these innovative solutions to our partners.”

Before beginning her tenure with Blue Ant, Hussain garnered more than a decade of sales experience and joins Blue Ant International from Vice Media Group where she worked as Senior Sales Manager for EMEA and Canada, planning and executing brand partnerships, pre-sales deals and acquisitions. Prior to that, as a Sales Manager at A+E Networks, she negotiated and executed linear and digital sales for Benelux, Middle East, Africa and Israel. In this role, Sarah also negotiated format options and agreements and sourced a network of new co-production relationships from developing markets.