7 DEC 2023

Channel 4 extends its partnership with Snap and launches its first FAST channel in the UK

Channel 4 and Snap have extended and enhanced their long-term partnership to continue bringing the best Channel 4 programming to Snapchatters. Moreover, Channel 4 announced the launch of new FAST channel MAFS Live.

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Channel 4 and Snap have extended and enhanced their long-term partnership to continue bringing the best Channel 4 programming to Snapchatters, while additionally collaborating on made-for-Snap content. At the same time, Channel 4 announced the launch of MAFS Live, its first FAST channel offering with content from “Married at First Sight UK.”

Snap and Channel 4 will collaborate on new “Snap-first” content. Channel 4 will create a new series, with a built-in Augmented Reality (AR) component. Additionally, the two will work together on bespoke compilations of shows, such as popular format “Body Fixers.”

Building on the partnership, which first began in 2018, Snap will also provide select content from Channel 4’s Paris 2024 Paralympic Games coverage. This builds on Snap’s commitment to publish more high-quality sports content for fans, while it enhances the availability of Channel 4’s award-winning Paralympics coverage, which has been changing attitudes towards disability in the UK since the London 2012 Paralympic Games.

Short form clips of Channel 4’s most popular programmes will continue to be made available via Snapchat, including “First Dates,” “Married At First Sight UK,” “Hollyoaks,” “Celebs Go Dating,” “Made In Chelsea,” “SAS: Who Dares Wins,” “Tattoo Fixers,” “Mashed,” “Celebrity Cooking School,” “The Big Celebrity Detox,” and “Absolutely Dyer.”

“Having collaborated with Channel 4 over the past five years, our renewed and expanded partnership is a key part of our strategy to bring diverse and relevant content from world class media brands to our UK community. With the exciting year ahead in sports, the opportunity to bring the Paralympics content to millions of Snapchatters is very exciting, building on our sports offering platform wide. We are excited to continue to deepen our relationship with Channel 4, working to deliver exciting new formats and continue to innovate together,”  said Lucy Luke, Head of UK Partnerships at Snap.

Joe Harbinson, Senior Distribution & Partnerships Lead, Commercial Innovation at Channel 4, added: “This partnership furthers our bid to serve young audiences and typifies the approach we are taking to reaching viewers, wherever they are. Not only will we continue to innovate in how we adapt formats of our existing programming on new platforms, but we will also innovate by creating bespoke content to maximize the benefits of every platform for viewers and advertisers.”

●  CHANNEL 4 LAUNCHES ITS FIRST FAST CHANNEL

At the same, Channel 4 announced the launch of MAFS Live, a dedicated FAST channel offering “Married at First Sight UK” fans the chance to watch back-to-back episodes from Series 6 to 8 around the clock. MAFS Live is making its debut today on the Channel 4 streaming platform, becoming Channel 4’s first Free Ad-Supported Television (FAST) channel in the UK.

The two-month pilot, running to February 7, 2024, aims to gauge viewer appetite for the FAST format, while providing an innovative and viewer-focused streaming experience for fans of the popular reality series. The channel will be available on Channel 4 streaming across web browsers, mobile devices, and tablets, helping audiences indulge in their favourite moments whenever and wherever they choose to watch.

“FAST is swiftly becoming a popular feature with viewers across the globe and we are excited to bring MAFS fans a new way to enjoy non-stop hours of their favourite show,”  commented Alex Wall, Head of Streaming Editorial, UK & International at Channel 4.

Earlier this year, Channel 4 struck deals with streaming platforms Tubi, Plex and Xumo Play which carried two FAST channels - 4Adventure and 4Emergency - to host Channel 4 content and other programming in the United States, bringing its unique brand and content curation to the US FAST market.

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