CJ ENM closed a partnership with Prime Video in the UK to bring a lineup of its most celebrated Korean titles to audiences across the United Kingdom, further extending the global reach of K-content. Representing a significant milestone in CJ ENM’s European expansion, this partnership marks CJ ENM’s first standalone content deal with Prime Video in the region. Through collaboration with Prime Video, CJ ENM aims to further strengthen the visibility and brand equity of its dramas among European audiences.
This partnership reinforces the message that Prime Video has become the home for K-content in the UK, where audiences can enjoy a wider range of Korean dramas—from heartwarming romances to genre-defining dramas. “We’re excited to present more of CJ ENM’s well-made stories to UK audiences through Prime Video,” said Sebastian Kim, Vice President of CJ ENM’s International Content Business Department. “This partnership marks another meaningful step in making K-content accessible to viewers around the world and strengthening its position as a major force in global entertainment.”
The partnership officially began on September 5 with the launch of "Familiar Wife," marking the start of a large-scale rollout that will introduce 30 CJ ENM titles to Prime Video by the end of the year. The slate features a rich lineup including "True Beauty," "Hotel Del Luna," "My Mister," "Encounter," "Eve," "Flower of Evil," "Signal," and more. In October, the global sensation "Lovely Runner," produced by CJ ENM Studios and Bon Factory, made its UK debut, following its phenomenal international success earlier this year.
In addition to these evergreen hits, Prime Video will also introduce CJ ENM’s newest titles in November, including romantic comedy "Nice to Not Meet You" and reality show "Perfect Glow," both of which will be available globally on Prime Video, including in the UK. Produced by Studio Dragon and starring global stars Lee Jung-jae and Lim Ji-yeon, "Nice to Not Meet You" is about the love-and-hate warfare between a top-notch actor, fed up with starring in the same show for years, and a political journalist who lands in the entertainment industry with no background knowledge but full of bravery.
"Perfect Glow" features Ra Mi Ran, Park Min Young (Marry My Husband), Joo Jong Hyuk, Cha Hong, LeoJ, and Pony, capturing the unstoppable rise of K-Beauty as the next global wave beyond K-pop and K-drama. Set in a K-beauty shop in New York, the program delivers real transformations, bold makeovers, and authentic stories that showcase the global impact of Korean beauty culture.
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