COMEDIHA! ADDS CANADIAN SUCCESSFUL FRANCHISE "THE BOYS" TO ITS CATALOG

Leading comedy content provider ComediHa! has concluded an agreement with Montreal-based production company Melenny Productions to acquire Canada's biggest film and television franchise, "The Boys".

"The Boys" (French original title "Les Boys") has been a success story for more than 15 years in Quebec with five movies and five television seasons (73x30’).  During its run, it had a 38% market share on the national public broadcaster Radio Canada. To celebrate the 25th anniversary of "The Boys", ComediHa! is set to create a new feature film for 2022. In addition to this new project in Canada, an international adaptation is under consideration in France and the United States.

"It's a real pleasure and honor for the company to acquire this popular franchise, 'The Boys' has been conquering the hearts of Quebecers for several generations and a whole new chapter is now in store for the brand!  The 25th anniversary will allow us to continue this great adventure, which we hope to take across borders and reach new audiences, in addition to satisfying its loyal fans”, commented Sylvain Parent-Bédard, President and CEO at ComediHa!.

25 YEARS OF SUCCESS

The sporty comedy features the friendship between a team of amateur hockey players from different walks of life, but the locker room is their mutual sanctuary. Together they face life’s challenges on and off the rink.  They hang out, have fun, argue, complain, throw fists, and eventually hug and make up.

"The Boys" phenomenon has enjoyed unparalleled popularity and has left its mark on Quebec cinema forever.  The franchise raised close to 25 million CAD at the box office during its commercial career, making it the biggest success story in Quebec cinema of all the time.  Furthermore, "The Boys" is the only film that surpassed the "Titanic" movie when it was released in Quebec and received 3 Golden Reel Awards for “Best Canadian Box Office Ticket Sales” in 1998, 1999, and 2002.

Sold as a format, "The Boys" continues to score many goals as it can easily be adapted to any team sports.  It is an engaging and entertaining concept about universal themes such as friendship, life, love, sport, and beer.