Content Americas 2023: All3media to present a new slate of formats

The company's catalog includes “The Traitors US," which has been sold to BBC One and BBC iPlayer. 

13 JAN 2023

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All3Media International is set to present a diverse raft of new titles from its non-scripted, scripted and formats portfolios at Content Americas later this month.  The slate includes “The Traitors US,” which has been sold to BBC One and BBC iPlayer. 

“I’m really proud to offer such a diverse slate of content to my buyers, that retains the fantastic quality All3Media International is renowned for," Yari Torres, VP Latin America said. "From the brand-new specialist celebrity documentary The Kardashians: Billion Dollar Dynasty to highly anticipated premium factual content, beautifully shot, edge-of-you-seat thrillers like The Catch and The Ex-Wife. All3Media International also houses hugely popular brands, from the exhilarating new psychological gameshow format The Traitors to Gordon’s Future Food Stars the latest series from world-famous chef Gordon Ramsay, packed with drama, tension and spectacle that audiences love in a Gordon series.” 

The debut titles joining All3Media International’s slate include Optomen’s insightful celebrity documentary series “The Kardashians: Billion Dollar Dynasty,” Roast Beef Productions’ “Spacey Unmasked,” which will be available for pre-sale, and Gordon Ramsay’s “Future Food Stars.” The company will also showcase two new titles from acclaimed independent 72 Films. The “Real Crown: Inside the House of Windsorm,” which has already been pre-sold in Europe, Australia and the Middle East,“Rise of the Billionaires” and “Stan Original Series Black Snow” are also included in the catalog. Already pre-sold in Europe, Australia and America, Drama Republic’s “The Confessions of Frannie Langton” and “The Catch,” based on the bestselling book by T.M. Logan,” are also included.

“The Traitors US” will also join the titles. Produced by Studio Lambert for NBC Universal, the series launched on BBC iPlayer today andis set to be shown on both BBC Three and BBC One. It is executively produced by Studio Lambert’s Stephen Lambert, Mike Cotton, Toni Ireland, Jack Burgess, Tim Harcourt and Sam Rees Jones with Sharon Vuong, EVP Entertainment Unscripted Development overseeing for NBCUniversal. The original (Dutch) version was created by Marc Pos, developed by All3Media’s IDTV & RTL Creative Unit and produced by IDTV. The UK series of Traitors has been streamed over 28m times on BBC iPlayer to date and continues to grow.

In “The Traitors,” twenty of America’s most cunning contestants, a mix of famous faces and everyday Americans, play the ultimate murder mystery game of deception and suspicion. Hosted by award-winning actor Alan Cumming at an ancient castle in Scotland, they will work together on exhilarating missions to build a prize fund worth up to $250,000. But hidden amongst the Faithful contestants are the Traitors, whose goal is to eliminate the Faithful and claim the prize for themselves, all the while remaining undetected. Under the cover of darkness, the Traitors will murder the Faithful one by one, and alongside this treacherous spree the players must try to uncover the Traitors and banish them from the game. If the Faithful contestants banish all the Traitors, they will share the prize fund but if a Traitor makes it to the end, they will steal all the money.

“Following the huge success of ‘The Traitors,’ which has been streamed more than 28 million times on BBC iPlayer and was the talk of the nation over the festive period, we’re delighted to give BBC viewers the chance to watch the brand new US series within hours of its release in America,” Dan McGolpin, Director, iPlayer and Channels, said. “Hosted by the brilliant Alan Cumming and filmed at the same location as the UK series, it’s a new year treat for those seeking out more treachery - all is about to be revealed on BBC iPlayer, BBC Three and BBC One.”