Cottonwood Media and Federation Entertainment have appointmented of Tiffany Weltman to the newly created position of Director of Digital Marketing, effective immediately.
With a solid track record in marketing that spans a decade (working for CANAL+ and MYTF1), Tiffany’s main remit for Cottonwood Media (Federation’s kids programming subsidiary) will be to further develop the company’s international digital strategy working across all social media and digital platforms (social networks, and channels such as YouTube, AVOD, etc.), as well as creating exclusive online content.
“It’s great to have Tiffany join our team. She is a unique executive and brilliant marketing strategist who brings substantial business acumen to the creative process. The timing couldn’t be more perfect as global audiences are turning to content across all channels and platforms to get through these challenging times,” said David Michel, CEO and President, Cottonwood Media and Co-Founder, Federation Entertainment.
Weltman will also continue to promote Cottonwood’s kids shows, whilst providing on-going support to key broadcasters, and further building the respective programming brands.
One of the key productions she will work on is the TV franchise "Find Me in Paris" (78x26’), with Seasons 1 and 2 already a massive social media success on YouTube (with almost 10 million views and growing by 740% since November 2019), Spotify (registering 1.15 million streams in 2020), and Instagram (2.4 million impressions with an average level of engagement of 29% in 2020).
In addition to this, Weltman will also extend her expertise to Federation Entertainment’s overall digital marketing strategy for the group as a whole, in order to reinforce the company’s brand as the media landscape continues to evolve.
She is a unique executive and brilliant marketing strategist who brings substantial business acumen to the creative process” David Michel CEO and President, Cottonwood Media and Co-Founder, Federation Entertainment