DARE Pictures appoints new Managing director and announces executives promotions

The production company has tapped Dee Hendry as MD and has promoted Michelle Morgan as Executive Chair and Fatima Shafiq as Creative Director.

15 MAY 2024

Dee Hendry and Michelle Morgan

  • Facebook
  • X
  • Linkedin
  • Whatsapp

Hot on the heels of the recent Asylum Entertainment Group strategic investment announcement, indie production company DARE Pictures continues to expand its team and appoints seasoned TV executive and Honey Bee Media Co-Founder, Dee Hendry to the newly created position of Managing Director effective immediately.

Dee will work closely with award-winning Founder & CEO Derren Lawford, and Executive Chair, Michelle Morgan, to further drive operation strategies relating to production, finance, personnel, and business affairs, as the indie bolsters its international and domestic activities. She will manage business development, sales strategy, and IP development.

Derren Lawford, Founder & CEO, DARE Pictures said: “We’re lucky to have someone of Dee’s considerable expertise and acumen to help lay the foundations and create a robust infrastructure for us to execute and deliver on DARE’s mission. Key to our creative success to date has been Fatima, whose promotion is a true reflection of the entrepreneurialism she has for finding unique and bold stories from around the world. As we enter a new phase of growth, it’s also a huge plus for us to have someone of Michelle’s calibre and track record for creating purposeful and profitable opportunities taking a more active role in the business.”

Added Dee Hendry: “I am truly thrilled to be joining the DARE team and am immensely impressed by Derren’s remarkable slate and track record. Working alongside Derren, Michelle and the strategic partners at Asylum is a fantastic opportunity to drive the ambitious goals forward.”


In further news, company Chair Michelle Morgan has expanded her role to Executive Chair, taking a more active role in the company’s business strategy and development, as well as chairing the board. Michelle will also maximise connections and IP opportunities, and identify strategic partnerships aligned with the values of the business.

Whilst Fatima Shafiq who joined DARE Pictures last year as Head of Development has been promoted to Creative Director. Her expanded role will see her responsible for overseeing development of cross-platform documentaries and factual series, as well as scripted, podcast, digital and talent partnerships.

Said Fatima Shafiq: “DARE is a truly unique production company, from the types of ideas on our slate to the commissions we win and the makeup of our team. I’m incredibly excited to take on this newly created role and build on our success by expanding my remit across multiple platforms and adjacent genres.”