A new survey from Morning Consult found that while Walt Disney Co.’s Disney+ and its original content have generated a great deal of conversation since the streaming service’s launch last month, it’s the studio’s classics from its catalogue is the top draw for consumers — regardless of whether they subscribe to Disney+.
After interviewing 2,196 adults from December 3rd to December 4th found that of the 23 per cent who said they currently subscribe to Disney+, 22 per cent said they watched classic Disney titles, such as “The Lion King” and “Mary Poppins,” while 21 per cent of subscribers said they watched “Star Wars” content most frequently.
More than half (56 percent) of those subscribers are parents. And among those subscribers who are parents, 42 percent said they spend an equal amount of time watching Disney+ content with and without their children.
Subscribers were least likely, at 2 per cent, to watch original Disney + content such as “Noelle” and “High School Musical: The Musical: The Series”. Three percent said they watched National Geographic programs most often, while 5 percent said the same about “The Simpsons.” The poll’s overall margin of error is 2 percentage points, while the margin of error for the Disney+ subscriber sample is 4 points and the margin of error for the parent subsample is 6 points.
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