Globo has reached an agreement with Dori Media to broadcast the telenovela “Pantanal,” which is currently the program with the largest audience in Brazil, reaching 35.8 million people per day, as well as “In Your Place” and “A Life to Die For,” and the rerun of “India — A Love Story.” The shows will be aired on the Israeli channels Viva, Viva +, Viva Vintage, and Viva Premium and are scheduled to premiere in September 2022 throughout the coming year.
The negotiation reinforces the partnership of more than 19 years between Globo and Dori Media. The first licensed title was “The Clone” in 2003, and since then, more than 30 Globo productions have been aired by the group. “The Middle East is a strategic region for the group, and our long-standing partnership with Dori Media reflects this. The telenovelas are products with a universal language, with the power of attraction and audience retention,” Angela Colla, Globo’s head of International Sales, said.
“Dori Media has diversified content in its television channels, and Brazilian telenovelas have always played an important role in our lineups. We are happy to continue this long and good relationship with Globo, with new successes to come,” Dana Yaffe, Dori Media’s Vice President of Content & Channels, added.
“Pantanal” is one of the most current telenovelas in the Brazilian imagination, a family saga about the Leôncio and the Marruá, set in one of the richest ecosystems in the world. After the mysterious disappearance of his father, Joventino, cowboy José Leôncio becomes a wealthy landowner, including a ranch in the Pantanal. More than twenty years have gone by, and, embittered by his father’s disappearance and his wife’s flight to Rio de Janeiro with their son, Jove, José Leôncio has the chance to reconcile with the boy, now a young man raised in the big city, with values and habits very different from his own. The cast includes renowned names such as Marcos Palmeira, Juliana Paes, Murilo Benício, Dira Paes, Alanis Guillen, Jesuíta Barbosa and others.