Electric Entertainment has launched its OTT App and Channel, ElectricNOW, concurrently with the App’s availability on all VIZIO SmartCast televisions. Now, SmartCast users have around-the-clock access to Electric Entertainment’s produced content such as fan-favorite TV series “Leverage,” “The Librarians,” and “The Outpost,” as well as acquired programming such as the feature films “Blood On The Crown,” and “Heavy,”.
Dean Devlin, CEO of Electric Entertainment states, “We soft-launched ElectricNOW in spring of 2020. The consumer feedback and corresponding viewership has been well beyond our expectations. We originally set out to create a hub where we could aggregate all of our various fan bases from 'Leverage,' 'The Librarians,' 'The Outpost,' 'Almost Paradise' and all of our podcast subscribers into a single space. Now with the App being available to this incredibly large consumer base via VIZIO SmartCast, we are reaching a much broader more mainstream audience, picking up new fans along the way.”
“With the addition of ElectricNOW to SmartCast, we are continuing VIZIO’s mission to provide our audiences with endless entertainment,” said Chris Tanquary, Director of Business Development & Partnerships for VIZIO. “ElectricNOW’s hard launch is a great step in that effort, and gives SmartCast users access to their exciting original and acquired content.”
Just recently, Electric Entertainment announced marathons on ElectricNOW for its original programs, “Leverage” and “The Outpost,” timed to coincide with the streaming and/or broadcasting of these program’s new episodes and seasons. Devlin has seen ElectricNOW as not only a one stop shop destination for fans of Electric’s programming, but also as a marketing tool to lead viewers to their streaming and broadcast partners. He continues “Our fans and broadcast/streaming partners have been equally important to us. Bringing them together has been a major initiative for us.”
Now with the App being available to this incredibly large consumer base via VIZIO SmartCast, we are reaching a much broader more mainstream audience, picking up new fans along the way.” Dean Devlin CEO of Electric Entertainment