FIFA has entered into a broadcasting agreement with DAZN to air next year’s Club World Cup in the United States. The deal, valued at approximately $1 billion according to FIFA sources, ensures that all 63 matches of the tournament will be available for free on DAZN’s platform. The agreement includes the option for DAZN to sub-license rights to local free-to-air broadcasters, potentially expanding the tournament’s reach within the region.
In September, Gianni Infantino, FIFA’s president, convened an emergency meeting with television executives to address the association’s challenges in selling the broadcasting rights for the tournament. Discussions with Apple for a global streaming deal ultimately fell through, paving the way for DAZN to step in.
In a statement, Infantino expressed enthusiasm about the partnership, calling the Club World Cup “the most widely accessible club football tournament ever.” He added: “I am delighted to announce that FIFA, in partnership with DAZN and FIFA+, will bring the best of club football for free to everywhere in the world, meaning that every single football fan across the globe can watch the best players from the 32 best clubs compete in the new FIFA Club World Cup to be the first official ‘FIFA Club World Champions.’ The new FIFA Club World Cup is a merit-based, inclusive tournament that will be the pinnacle of global club football, capturing the imagination of players and fans across the world.”
DAZN’s Chief Executive Officer, Shay Segev, described the deal as both “groundbreaking” and a “major milestone” for the broadcaster.
The tournament is set to kick off on June 15 at Hard Rock Stadium in Miami, with the final scheduled for July 13 at MetLife Stadium in New York. The expanded competition will feature 32 teams, including prominent clubs like Manchester City and Chelsea from the Premier League, and Inter Miami and the Seattle Sounders from Major League Soccer. Other high-profile teams, such as Real Madrid, Inter Milan, Paris Saint-Germain, and Bayern Munich, have qualified based on their coefficient rankings.