Former Netflix Alexi Wheeler and Suprod Group partnered to launch Wheel in Motion

The new production company will focus on developing new shows and movies targeting diverse audiences, encompassing both animation and live-action genres.

11 JUN 2024

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Ahead of the Annecy International Animated Film Festival, former Netflix EMEA Director, Alexi Wheeler announced the creation of his new UK-based production company, Wheel in Motion. This new venture marks a significant development as it joins Superprod Group, establishing a strong presence for the conglomerate within the UK market.

With a career spanning over two decades, Alexi Wheeler brings a wealth of experience to his latest endeavor. His most recently spent five years at Netflix, where his last role was leading animated series for EMEA. Prior to Netflix, he served as Vice President of International Production and Development at Nickelodeon. Wheeler has contributed to the success of iconic shows such as “Peppa Pig”, “Big Tree City”, “Sharkdog”, “The Last Bus”, “Zero Chill”, and “Heartstopper”. Wheeler's film portfolio features work on Academy Nominated “Robin Robin” and “Chicken Run 2”.

Wheel In Motion is set to develop an array of new shows and movies targeting diverse audiences, encompassing both animation and live-action genres. Alexi Wheeler expressed his enthusiasm for his collaboration with Clement Calvet and Jeremie Fajner, co-founders of Superprod Group. He regarded Superprod as "one of the very best studios in the world right now" and believes that "the timing is perfect for a new and dynamic production company that is able to move with the times, deliver on audience needs and to establish a bold and exciting new slate of content."

Wheeler added: "Having held senior roles at leading media companies, I feel the timing is perfect for me to channel everything I have experienced into Wheel In Motion, fostering innovation and creativity in the UK and beyond."

Clement Calvet and Jérémie Fajner, Founders of Superprod Group shared their excitement about the partnership, stating: “We are thrilled to welcome Alexi and Wheel In Motion into the Superprod family. This partnership embodies our commitment to expanding our creative reach and supporting exceptional talent across the globe. Alexi's vision for Wheel In Motion complements our mission to produce innovative and diverse content that resonates with both kids, YA and family audiences worldwide.”