Daniel Domenjo
Driven by their will to bring to the market a new production company focused on creating and producing future big TV formats, Arthur Essebag, through Satisfaction Group, along with Daniel Domenjo, a well-known Spanish producer, host, and former Executive Director of Mediacrest, which has produced under his leadership many hit formats in Spain, have joined to create Satisfaction Iberia aiming at developing, adapting, and producing mainly unscripted content for Spanish, Portuguese, and Latin American markets and reaching production agreements worldwide. This new collaboration will allow Satisfaction Iberia to benefit from the creative and international impulse of Satisfaction Group.
The prestigious French group and Daniel Domenjo, appointed CEO of the Newco, will align their ambitions to showcase groundbreaking productions and meet the high demand for new unscripted programming. Arthur Essebag, founder of Satisfaction Group, producer, television host, and the mastermind behind numerous television successes in France and internationally, stated: "Following our recent partnerships with TALPA, FULWELL 73, and YES YES MEDIA, we continue to strategically expand our international presence with Satisfaction Iberia to bring new programs to the screen. I am delighted to partner with Daniel, who has a long track record as a successful producer and top executive. Spain, Portugal, and France share much audiovisual content; combining our know-how will offer the market a new agile and innovative player.”
In a joint statement, Daniel Domenjo stated: “Associating with Satisfaction Group is a genuine honor and privilege: both the vision and experience of all their production companies, along with a catalog full of hits and worldwide deals, is an opportunity that an entrepreneur like me embraces with immense enthusiasm and commitment. With the launch of Satisfaction Iberia, which will focus on every kind of genre, we take a step forward in the international consolidation of such a groundbreaking group. Furthermore, having the possibility of learning and growing by Arthur’s side is simply a challenge that is just as exciting as it is inspiring.”
Satisfaction Group is an independent television production company in France. Founded in 2010 by Arthur Essebag, the company has become a key player in the creation and production of formats in France, with notable successes such as the long-running comedy entertainment format "Anything Goes" (adapted in nearly 40 territories) and, more recently, the upcoming adaptation of Talpa’s format "The Floor" for France Televisions under the title "A la conquête du sol." With its diverse production companies, Satisfaction Group produces over 1,000 hours of TV shows annually for major players and diverse audiences. Their unique production expertise and creative know-how enable them to create new formats every year, ranging from "shiny floor" entertainment to reality TV (Love Trip Paris, The Villa of the broken hearts), documentaries (Touthankamon, Elton John), magazines (Au bout de l’enquête, Météo à la carte), game shows (So What, Y’a pas d’erreur), and factual programs (Mums & Famous, Au Galop).
Their portfolio extends to other genres, such as fiction, live performances, digital content, and institutional programs. The company also adapts and produces hit formats such as "Who Wants to Be A Millionaire," "Dragon's Den," "Newly Wed," and "Who Bares Wins." In 2020, Satisfaction Group marked a new stage in its growth with the acquisition of the French operations of Sony Pictures Television, including Sony Pictures Television France and Starling, which specialize in the production of game and entertainment programs. In 2021, Satisfaction Group also formed a strategic partnership with TALPA Netherlands. In 2023, the French group took shares in the newly launched unscripted UK prodco YES YES MEDIA and sealed a creative joint venture with UK giant FULWELL 73. For more information, please visit: www.satisfactiongroup.com
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