Fremantle confirms new leadership for The Apartment and Wildside

The Apartment and Wildside, both Fremantle companies, will continue to have editorial autonomy and coordinate, from an organizational point of view, with Fremantle.

29 FEB 2024

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Today, Fremantle announced the appointment of Annamaria Morelli as CEO of The Apartment and Sonia Rovai as CEO of Wildside. The Apartment and Wildside, both Fremantle companies, will continue to have editorial autonomy and coordinate, from an organizational point of view, with Fremantle. The Apartment and Wildside, with Morelli and Rovai, will continue their work with the same talents who, in recent years, have signed highly successful projects with the two labels, making them among the most important international production companies.

Andrea Scrosati, Group COO and CEO, Continental Europe, Fremantle, said: "Annamaria Morelli and Sonia Rovai have vision, experience and passion. I am so happy to welcome them to The Apartment and Wildside, two labels that have attracted some of the best talent, both Italian and international. We are and will continue to be the place creatives want to call home. A place where you can express your creativity by experimenting and innovating with freedom and independence, but also with the fundamental support of a global group such as Fremantle. A formula that I am sure will guarantee Morelli and Rovai the conditions to create new great successes".

Annamaria Morelli, incoming CEO of The Apartment, added: "I am so proud and happy to join this prestigious company and be part of the amazing world of the Fremantle group. I am also thrilled to work alongside Andrea Scrosati and the brilliant team I will be collaborating with. We share the same passion for the creation of unforgettable, high-end, inclusive stories and the ambition of taking them to global audiences".

Sonia Rovai, incoming CEO of Wildside, said: "Becoming CEO of Wildside is a privilege and a great challenge at the same time. Wildside is synonymous with excellence and professionalism in the world of movie production and is the result of the great work of Mario Gianani, who has trained a group of high-level people and talent. My thanks go to Andrea Scrosati and all of Fremantle for the trust".

Annamaria Morelli is a film and television producer. She began working as a story editor for Rai and continued her career with a long collaboration with Mediaset, producing many successful Italian series. For cinema, she has worked for Mediatrade and Cattleya on numerous award-winning films and also oversaw the exodus of many authors, including Paolo Sorrentino with his first work, L'uomo in più. From 2017 to 2019, she was a member of the board of directors and head of production for TimVision, where she co-produced "Skam Italia," "Dark Polo Gang," "My Brilliant Friend," and the films Manuel by Dario Albertini and Bangla by Phaim Bhuyian and was commissioning editor of "Killing Eve." In 2019, she left TimVision to dedicate herself to Elsinore Film, an independent company of which she is the founder and CEO. Among productions are "Anima Bella" by Dario Albertini, "Notte Fantasma" by Fulvio Risuleo, "Amanda" by Carolina Cavalli, and "Troppo Azzurro" by Filippo Barbagallo.

Sonia Rovai was born in Milan in 1975 and has worked in the audiovisual sector for over 25 years. She began her career collaborating on creating entertainment productions for RTI and participating in the launch in Italy of some of the most popular international formats since the beginning of 2000. In 2004, she arrived at La7, where she worked in Gad Lerner's team. She joined Sky in 2006 to coordinate the new creative department of the Cinema channels, then took on the Head of Production Services role, with the task of productively and contractually supervising all Sky original productions.

Since 2016, she has been leading the original series department of Sky Italia, part of the recent Sky Studios hub, supported by Comcast NBC Universal, with over 80 Sky Originals to her credit. Among the many successful titles she followed during her years at SKY are "Gomorra" by Stefano Sollima, "The New Pope" by Paolo Sorrentino, "Zero Zero Zero" by Stefano Sollima, "Anna" by Niccolò Ammaniti, "A Casa Tutti Bene" by Gabriele Muccino, "Petra" by Maria Sole Tognazzi, "Call My Agent" by Luca Ribuoli, "I Delitti del Barlume" by Roan Johnson. Since October 2023, she has been the managing director for Wildside.