ITV cooking format "Hell’s Kitchen" adds a new territory, Thailand

ITV Studios’ hit format “Hell’s Kitchen” reached its 25th territory by the commission of this popular iconic cooking format by The Heliconia Group in Thailand. The show will kick off in early 2023 for a 15-week season of this culinary competition, premiering on BBTV’s Channel 7. Arjan Pomper, MD, Global Entertainment, ITV Studios, says:” We are thrilled to see that our cooking format ‘Hell’s Kitchen’ is now entering its 25th territory and proud that this culinary show will soon air in Thailand at BBTV’s Channel 7 for the first time! ‘Hell’s Kitchen” sees one renowned head chef welcome a group of hopeful chefs into Hell’s Kitchen, where they will compete for the chance of a life-changing job in a top restaurant.”

Kitikorn Penrote, CEO of Heliconia H Group, adds: “As the leading producer of reality competitions and food-related shows in Thailand, Heliconia H Group is the perfect home for the globally successful ‘Hell’s Kitchen’ format. This blockbuster series will further strengthen our 2023 line-up of programming. With our expertise, we will ensure that we expand this beloved program in a way that feels authentic and exciting. We look forward to collaborating with ITV Studios to produce an epic new series that will inspire all Thai culinary professionals.”

“Hell’s Kitchen” originated in the UK and has traveled to 25 territories worldwide. In Poland, this show will air its 7th season this fall on Polsat, and in the US, its 21st season is set to premiere on September 29, 2022, on FOX. Not only on screen, but the format also works extremely well in licensed programs, which to date include five Gordon Ramsay Hell’s Kitchen restaurants, with the latest recently opened in California on August 12 and with four more to open in 2023, each offering fine dining in a unique ambiance. 

This month we have announced a Metaverse partnership with The Sandbox, where fans of the show can visit the first-ever virtual restaurant, create new dishes, win competitions, collect recipes and compete for the chance to make it to Head Chef. Additionally, there will be Hell’s Kitchen-themed assets, including limited edition Gordon Ramsay avatars, that will be available down the line for players and creators to include in their own original experiences.