ITV'S DATING SHOW "LET LOVE RULE" LANDS IN THE UK

ITV Studios’ reality dating format "Let Love Rule" reaches its third country, as ITV2 in the UK has commissioned the show with the local title "The Cabins". The British adaptation will be produced by 12 Yard, part of ITV Studios, and is slated to run in 2021 in the primetime slot.

The show is a huge success in the Netherlands, where SBS6 is currently broadcasting the second series of 103 episodes following the first 110. In Sweden, TV4 has recently acquired the show for both their VOD platform TV4 Play and their linear channel Sjuan.

Paul Mortimer, ITV’s Head of Digital Channels and Acquisitions says: “This is a fantastic new format which challenges couples to leave their devices at home and attempt to date face to face, with no distractions.  We’re thrilled to be bringing this show to the ITV2 viewers who will have front row seats watching our couples as they attempt to find true love.” 

Maarten Meijs, President Global Entertainment, ITV Studios adds, “It is amazing to see the great success of 'Let Love Rule', that brings a unique take to the popular dating genre. With its global appeal and local relevance, the show has the scale and can be produced locally, in line with the current Covid-19 protocols. We are very happy to bring this exceptional dating format to the UK. We believe ITV2 is the perfect home for it, given its positioning and proven success in this genre.”

This is the first major commission for 12 Yard under the new management team of Managing Director Michael Mannes and Creative Director Liz Gaskall, who took over the reins at the label earlier this year.

Says Michael Mannes, Managing Director 12 Yard, “We are delighted ITV2 have commissioned the series and can't wait to get into full production on what we hope will be a big hit with this exciting new twist on the reality dating format.”