“LET LOVE RULE” GETS EXTENDED WITH 103 EXTRA EPISODES IN THE NETHERLANDS

Dutch broadcaster SBS6 has ordered 103 new episodes of ITV Studios' newest daily dating show, which are expected to go on air as of August 10, immediately after the first round of 110 episodes.

27 MAY 2020

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Dutch broadcaster SBS6 has ordered 103 new episodes of ITV Studios' newest daily dating show “Let Love Rule”. The new episodes are expected to go on air as of August 10, immediately after the first round of 110 episodes.

Launched this January in the Netherlands, “Let Love Rule” continues to score double the slot average in access prime. In line with thecurrent  Covid-19 measures, the production team on site has been brought back to a bare minimum and the couples in the apartments are following all measures of the government. “Let Love Rule” is a co-production of ITV Studios Netherlands and TEP.

“We are incredibly proud to build on the success of ‘Let Love Rule’. The dating genre is extremely popular and this is a very relevant production, especially in current times, where people are desperately looking for a spell of positivity and interpersonal contact. The Dutch production business has found a great and very effective way of producing the show safely in our local market, making it possible to continue during lockdown while safeguarding the core elements of the format,”  said Maarten Meijs, President Global Entertainment at ITV Studios.

The dating genre is extremely popular and this is a very relevant production, especially in current times, where people are desperately looking for a spell of positivity and interpersonal contact” Maarten Meijs President Global Entertainment at ITV Studios