ITV Studios’ interactive game show format "The Big Picture" has been commissioned by Viacom18 Media Pvt. Ltd. in India. The debut season, to be locally produced by Banijay Asia with Bollywood star Ranveer Singh as host, will be broadcast on Colors TV; the #2 channel in India.
India will be the fifth country to pick up the format, following in the footsteps of the Netherlands, Turkey, Portugal and Thailand.
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “At COLORS, it has been our constant endeavour to tread beyond the conventional to provide premium variety content. With a view of bringing new and enhanced entertainment experience for our viewers, we have over the years pioneered diverse genres that include dance reality shows, talent-based shows, stunt-based shows and voyeuristic content. Breaking new boundaries of entertainment, we are extremely excited to announce one of the biggest and differentiated quiz shows - ‘The Big Picture’. We look forward to presenting this extremely unique proposition to our viewers which will be helmed by superstar Ranveer Singh.”
Ayesha Surty, SVP licensing at Global Entertainment, ITV Studios says, “We’re thrilled to have this exciting format in India following other ITV Studios formats like 'The Voice' and 'I’m A Celebrity.. Get Me Out Of Here'. 'The Big Picture' brings in viewers from home as active participants and sees a return to ‘feel good television’, enhancing family viewing. We couldn’t have asked for a better platform than Colors TV or a more captivating host than Ranveer Singh, to bring alive this highly energetic and enthralling show.”
'The Big Picture' brings in viewers from home as active participants and sees a return to ‘feel good television’, enhancing family viewing” Ayesha Surty SVP licensing at Global Entertainment, ITV Studios