Keshet International has completed its second format sale for “Singletown,” ITV2’s primetime stripped relationship-based reality series. Now, Discovery Networks has commissioned Nordisk Film TV Norway to produce a local adaptation of Keshet Productions’ relationship show for its network in Norway. Casting has already begun for the 18x43’ series, which starts shooting in Oslo in July and will broadcast on Dplay.
The Banijay Group-owned production company originally optioned the format from Keshet International following its official launch to market at Mipcom 2019, at the same time as Nordisk Film TV Denmark optioned the format in Denmark for Discovery Networks.
“‘Singletown’ is the perfect show to bridge the gap between full lockdown and normality, because it’s a quick turnaround primetime format that is both flexible and scaleable, that can be produced locally with no need for international travel. Plus, because ‘Singletown’ is all about real relationships, it’s relatable escapist entertainment with a purpose, and that really appeals to younger audiences,” said Rose Hughes, VP of Sales at Keshet International.
Erlend Hernø Røeggen, CEO of Nordisk Film TV Norway, commented: “We had an instant good feeling for ‘Singletown’ when we saw the UK version last year and now we are so happy to get a local commission in Norway. ‘Singletown’ has a fresh take on relationships and the eternal question: should I stay or should I go?. And I really love the fact that we’re using our capital Oslo in its summer glory as backdrop”.
Lastly, Magnus Vatn, Director of Programming at Discovery Networks Norway, added: “We've set viewing records for both ‘Ex on the Beach Norway’ and ‘Ex and the City’ on Dplay this spring, so it's only natural for us to look into formats that should please the viewers who love these shows. ‘Singletown’ is one of the most exciting reality formats out there right now, and we're quite sure it will prove successful on Dplay”.
Originally produced by Keshet Productions for ITV2, "Singletown" begins with a unique ending as five couples press pause on their relationships and spend one incredible summer living their best single lives in the city. The newly separated couples and their four new flatmates move into in two luxury Singletown apartments and embark an indulgent summer full of money-can’t-buy exclusive dates, out of this world parties and unforgettable experiences. At the end of each week, the couples meet to take apart in the Love Locket ceremony. Will they choose to reunite and leave the show as a couple or will one, or both of them, choose to stay single and remain in Singletown?
‘Singletown’ is the perfect show to bridge the gap between full lockdown and normality” Rose Hughes VP of Sales at Keshet International
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