KESHET INTERNATIONAL TAKES “SINGLETOWN” TO DENMARK

Keshet International has completed its first format sale for “Singletown,” ITV2’s primetime stripped relationship-based reality series. In detail, Discovery Networks has commissioned Nordisk Film TV Denmark to produce a local adaptation of Keshet Productions’ relationship show, which sees five couples press pause on their partnerships, for its network in Denmark. Casting has already begun for the 16x43’ series, which starts shooting in Copenhagen in July.

The Banijay Group-owned production company originally optioned the format from Keshet International following its official launch to market at Mipcom 2019.

“When we first started talking to clients about ‘Singletown,’ we knew we had a fresh and exciting new relationship-based format that was proven to genuinely engage younger audiences. What we didn’t know then is that this is also the perfect format to help us bridge the gap between full lockdown and normality. ‘Singletown’ is a relatable primetime entertainment format that doesn’t need a studio audience and can be shot locally without the need for international travel,”  said Rose Hughes, VP of Sales at Keshet International.

Ulrik Joergensen, CEO of Nordisk Film TV Denmark, commented, “‘Singletown’ is a super fresh example of reality with a purpose. This format tells new sides of the love life that has never been seen on television before. It´s a groundbreaking format that of course is entertaining, but in the end also will give a new perspective on relationships. In Denmark we are proud to be the first country outside the UK to produce ‘Singletown’”.

Lastly, Pil Gundelach Brandstrup, VP Content and Programming at Discovery Networks Denmark, added: "In the past many years, we’ve seen lots of reality shows that basically focus on finding love. Here, for the first time, we see a reality show that focuses on what comes after the falling in love; namely the struggles and pivotal questions that a relationship entails. ‘Singletown’ is a love experiment which follows couples seeking clarification of their love – this process and the experiences gained along the way are the engine of the show”.

Originally produced by Keshet Productions for ITV2, "Singletown" begins with a unique ending as five couples press pause on their relationships and spend one incredible summer living their best single lives in the city. The newly separated couples and their four new flatmates move into in two luxury Singletown apartments and embark an indulgent summer full of money-can’t-buy exclusive dates, out of this world parties and unforgettable experiences. At the end of each week, the couples meet to take apart in the Love Locket ceremony. Will they choose to reunite and leave the show as a couple or will one, or both of them, choose to stay single and remain in Singletown?