Banijay confirmed new leadership for its Warsaw-based outfit, Endemol Shine Poland, appointing Małgorzata Perkowska-Czaja as Managing Director. The news follows Ryszard Sibilski’s decision to step down from the business.
The executive will be tasked with evolving the business’ slate, diversifying its offering to identify new revenue streams, and strengthening and innovating its commercial strategy to futureproof and bolster growth. In line with the hire, the label will now fall under the Banijay Germany group umbrella, with the role reporting to Endemol Shine Germany’s Managing Director, Fabian Tobias.
Endemol Shine Poland alumni Perkowska-Czaja joins from Rochstar, where she has spent a year as Managing Director, responsible for devising and executing the label’s market and sales strategies to ensure a broadening of its client base. She also led on deal negotiations, format and film development, as well as commercial diversification and expansion.
Previously, she spent seven years at Endemol Shine Poland, leaving as Director of Non-Scripted Sales. Here she oversaw the company’s slate of hit entertainment formats and super brand executions including “MasterChef” – and its spin-offs – and “Big Brother” for TVN; “All Together Now” and “Family Food Fight” for Polsat; “The Wall” – and international hub – and “Don’t Forget the Lyrics!” for TVP; and “Fort Boyard” for Viaplay, as well as branded content and commercial deals for a number of its titles.
“A formidable leader, Gosia joins Endemol Shine Poland with an impressive track record in the local and international content space. With a breadth of experience spanning production and commercial strategy, complimentary values, and familiarity with Banijay and the company’s local team, she is very well-equipped to fulfill our ambitions in the Polish market, and I am sure under her stewardship we will see the label and its slate thrive,” commented Marco Bassetti, Chief Executive Officer of Banijay.
“Endemol Shine Poland has built a reputation for high-quality entertainment, and re-joining the business as Managing Director, I am looking forward to exploring new opportunities to diversify the slate and build on its performance in all genres. While the market is challenging right now, I have no doubt that via innovation and creativity, we can capitalize on new technologies and avenues for growth, cementing the company as the region’s number one and go-to for clients,” Małgorzata Perkowska-Czaja added.
Via innovation and creativity, we can capitalize on new technologies and avenues for growth, cementing the company as the region’s number one and go-to for clients.” Małgorzata Perkowska-Czaja Managing Director of Endemol Shine Poland