Madrid-based Zeta Studios has named Marcelo Tamburri to the newly-created position of Director of International Content, marking its first corporate step in international expansion outside Spain, Variety reported. Tamburri will be based in Mexico City, where he served from October 2020 through April this year as VP of Scripted Content Development at WarnerMedia Latin America, and finally Warner Bros. Discovery Latin America. Previously, he worked for Turner for 16 years based out of Argentina.
“We would like to establish a foothold in Mexico and the rest of Latin America but thinking internationally, and doing it in the most organic way possible. Marcelo has all the experience in the world, he knows the market and this is an important added asset, and he knows how to make series which are liked in Mexico and in the whole Latin America region,” Antonio Asensio Mosbah, President of Zeta Studios, told Variety.
“I am moved to be able to support Antonio Asensio and collaborate with the team of Zeta Studios to drive more its international expansion and, above all, do so with quality and originality, caring for series and features which we will produce outside Spain,” Tamburri commented.
Spun off from the sale of publishing house Grupo Zeta to Prensa Ibérica in 2019, and rebranded from Zeta Audiovisual, when it comes to individual titles, Zeta Studios boasts one of the biggest international reaches of any production house in Spain. The company is responsible for hit shows such as “Elite” and “García!.”
In fact, this appointment comes as Netflix is preparing to launch the seventh season of “Elite” on October 20, which means that “Elite” will become one of the longest-running series of the streamer, and one of the most successful from outside the United States. The show’s seasons 3 and 4 rank in Netflix’s Top 10 of most-viewed non-English series ever, with 334.8 million and 302.2 million hours viewed, respectively.