MARIA IBARRA: “WE’LL PRESENT OUR FIRST ORIGINAL SCRIPTED SERIES ‘TRICKSTER’ IN NATPE”

Kew Media Distribution will present its first original scripted series "Trickster" during NATPE Miami. "I am delighted to be able to give my Latin American clients the very first sneak peek into this amazing series at the market,” said Maria Ibarra, Director of Sales at Kew Media Distribution.

"Trickster" (6x60’); based on the best-selling novel "Son Of A Trickster" tells the story of Jared, an indigenous teen struggling to keep his dysfunctional family above water, when supernatural occurrences begin invading his already overwhelming life. The series is commissioned by Canada’s CBC and produced by Sienna Films (a Kew Media Group company) and Streel Films.

“This is just the start of many new drama, non-fiction and event series that we will be distributing in the coming months. With a line-up of excellent and well-regarded production companies within the Kew Media Group, we are very pleased to offer other scripted and non-scripted shows such ‘Susan Hill’s The Small Hand: A Ghost Story’ (1 x 94’) produced by Awesome and Two Rivers Media Production for Channel 5, UK, and "My Paranormal Nightmare" (10 x 60’) produced by Our House Media, at NATPE”, completed Ibarra.

MAIN TRENDS

Regarding Ibarra, throughout Latin American there are opportunities for every genre as people are becoming more and more curious and hungry to find out about the world they live in. “With so many platforms and channels available to all, viewers have developed a more sophisticated and curated taste for wide-ranging, high quality content. Factual series and factual entertainment are definitely becoming much more popular in the region and Kew Media has some of the best available non-fiction programming to offer at NATPE such as ‘Laurel Canyon: A Place in Time’ (1 x 120’ or 2 x 78’, A Jigsaw and Kennedy/Marshall Production in association with Amblin TV and Warner Music Entertainment), ‘Road to Riches’ (6 x 60’, An Media Group Production) and “The Alexander Complex” (w/t, 1 x 90 or 2 x 45’, A Soilsiú Films & Fine Point Films Production)," detailed.

GROWING UP

Kew Media Distribution manages international rights to a library of more than 11,000 hours of TV and digital content, including major drama series, non-fiction entertainment, special event programming, kids’ series, TV movies and mini-series from world renowned companies including BBC, CBC and CNN and prolific producers including Alex Gibney (Going Clear: Scientology And The Prison Of Belief) and Nick Broomfield (Marianne & Leonard: Words of Love). In addition, as part of Kew Media Group, we produce and acquire more than 1,000 hours of new multi-genre content every year.

“The continued and growing demand in Latin America for high quality content presents significant opportunities for Kew Media Distribution. The entry of the new VOD players in the region means that viewers are not only consuming content on multiple devices in multiple locations, but that the volume of content consumed is steadily rising and the demand for multi-genre programminging increasing,” analized the Director of Sales at the company.

Kew Media’s  ultimate goal is to bring the highest quality content to the Latin American region and US Hispanic market. “We continue to achieve this through the expansion of Kew Media Distribution’s catalogue, which allows us to offer a wide variety of premium content to our partners in the region and ultimately to audiences”, added. "The relationships we nurture with our clients are key, as is insight into the industry trends: our understanding of ever-evolving consumer habits allows us to cross borders and excite and engage audiences everywhere.We are continually exploring new business models and strategies to expand our breadth with multi-platform deals,” appointed.

 MAIN GOALS IN LATIN AMERICA

“Our aim is to grow our presence in the region and we believe our very broad catalogue of content and expertise in window management means we have content for every client and in every genre, which will help us achieve our ambitions,” said Ibarra. “We are finding that all parts of the world are more interested in content from other countries – not just their own.  Our strategy is to continue producing and distributing all genres of high quality content with worldwide appeal and to be recognised as a ‘go to’ distributor for award-winning programmes such as Dan Reed’s global factual hit Leaving Neverland, winner of the 2019 Emmy® Award for Outstanding Documentary or Non-Fiction Special, and multi-award winning long-running drama series Line of Duty from Jed Mercurio (Bodyguard), among others,” highlighted the executive.

By Romina Rodríguez