Mediapro Group, a new key player in French football, and TF1 Group announce the launch of the new channel Telefoot in France. This four-year, renewable partnership is based on three fundamental pillars: A brand license; an editorial and production partnership, and a partnership of talents.
Telefoot channel will offer live and exclusive coverage of the essentials and the best of French Ligue 1, more than 80% of matches, including the ten best matches and the Sunday evening game, a comprehensive and unique weekday and weekend offering including the major Sunday evening magazine and the insights of the greatest experts. The channel will also broadcast 8 matches of the French Ligue 2 per day.
This agreement demonstrates Mediapro's ambition for the French championship and enshrines TF1 Group's know-how in covering the biggest sporting competitions and its historical attachment to French football.
Created in 1977, Téléfoot is the longest-running football television program that viewers will find at the start of the school year every Sunday at 11 am on TF1. With an awareness rate of more than 80% among the male public, it is also one of the best-known television brands. Téléfoot has already won over three generations of viewers, thanks to the quality of its interviews and reports, as well as its ability to constantly reinvent itself through new formats. The brand conveys positive and unifying values, thanks to its coverage of football news, which is fully in line with MEDIAPRO's project and editorial ambition for its new 100% football channel.
Jaume Roures, Chairman and Founder of the Mediapro Group and Julien Bergeaud, CEO of Mediapro Sport France said: "We are very pleased to announce the creation of Telefoot, the new Home of French football, 100% dedicated to football, broadcasted 7 days a week. This partnership with TF1, France's leading audiovisual channel, is the natural alliance of two groups recognized in football. Thanks to our editorial know-how and technological expertise at the cutting edge of innovation, we will offer fans a new look at football. Telefoot, our channel dedicated to French football, will be the must-see destination to follow everything about French Ligue 1 and Ligue 2 and to know everything about French football. »
Gilles Pélisson, Chairman and CEO of Groupe TF1 and François Pellissier, Director of Sports, added: "We are delighted with this alliance with Mediapro, an internationally recognized group in football and audiovisual production, and we are happy to support them in their launch in France. The creation of a channel entirely dedicated to football is a further illustration of TF1 Group's commitment alongside French football players to promote the values of one of the most popular sports, which is dear to the TF1 Group. This partnership is an opportunity to showcase one of our finest brands, which has been bringing audiences together for over forty years. We are also pleased to be taking part in this adventure with our best, most cutting-edge and most popular experts, including our commentator duo Grégoire Margotton and Bixente Lizarazu. This partnership is a testament to our expertise in creating high value-added sports content."
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