The Mediawan Group is taking its first steps into Web3 with the launch of its Metaverse, named Metawan. The virtual space, specially designed for the Mediawan Rights team, offers a new and creative experience to buyers around the world.
Metawan is a virtual space easy to access from a browser, buyers can connect, discover the new releases in the catalog and communicate with the teams. From the welcome zone, users can choose to teleport to one of the five rooms of their choice, corresponding to the different genres of the catalog: Documentary, Drama (Francophone and International territories), Unscripted and Animation. Within these different spaces, they will be able to discover the new programs that will be launched at the next MIPCOM.
A new immersive digital experience which can be previewed before MIPCOM, where the teams will be present on site (booth P3.B38). Many programs will be presented such as "The Golden Hour" (NL Films), "Stranded" (Rai Fiction - Eliseo Entertainment), "Darknet Shores" (White Lion Films/Mediawan), "That Dirty Black Bag" (Palomar/Mediawan), "Euforia" (Veranda/Mediawan), "Gaïaland" (Imagissime /Mediawan), "Odyssey: behind the myth" (Kepach), "Barnz Kids" (La Station /Mediawan), "Miraculous - Tales of Ladybug and Cat Noir" (Method Animation/ZAG/Mediawan) and "The Little Prince and Friends" (Method Animation/Mediawan).
Valérie Vleeschhouwer, Managing Director of Mediawan Rights: "The distribution business has constantly been reinventing itself and integrating new skills over the last few years. We are proud to be innovative with this new digital tool, which represents real added value for Mediawan Rights and its content.”