The British company Moonbug enters the Taiwanese market through a strategic partnership with Taiwan Mobile. This involves leveraging Moonbug's brands, "CoComelon" and "Blippi," which are dedicated to guiding preschool children's development through songs and play. By integrating resources from Taiwan Mobile, including MyVideo, momokids, and momo.com from the Fubon group, Moonbug aims to enrich Taiwan's children's television landscape.
This partnership comprises the following items. On the one hand, Moonbug is launching a 24/7 channel on MyVideo exclusively featuring more than 330 episodes in the traditional Chinese version, 150 hours of English language and non-dialogue format, with monthly compilation updates. On the other hand, Momokids will broadcast a 2.5-hour carousel program every Monday to Friday, featuring popular shows such as "CoComelon," "Blippi," "Little Angel," and "Morphle." Additionally, CoComelon products are available for sale at "momo.com".
Co-founder and CEO of Moonbug Entertainment, René Rechtman, provided details about the insight of the agreement: "As a next-generation global children's entertainment company, Moonbug is committed to providing educational and entertaining content that inspires children of different ages to learn and grow, while fostering closer and more joyful relationships between children and parents through co-learning. We are honored to strategically collaborate with Taiwan Mobile this time and engage in comprehensive partnerships with its OTT platform, MyVideo children's channel Momokids, and e-commerce platform momo.com. We firmly believe that through the collective strength of these partnerships and a shared commitment to children's education, we will bring a fresh atmosphere to children's entertainment in Taiwan, allowing every family to learn together with joy," noted.
Vice President of New Media of Taiwan Mobile, Daphne Lee, emphasized the company's commitment to content quality: "In addition to long-term investment in supporting local original dramas, Taiwan Mobile has also recognized the significant influence of children's audiovisual content on the growth, development, and education of future generations of future generations. We are pleased to collaborate with Moonbug, a globally renowned entertainment company loved by millions of children worldwide. The first wave of cooperation is to introduce the traditional Chinese version of high-quality and enriching series content. This collaboration enables Taiwanese families to fully experience the charm of Moonbug's audiovisual offerings. Furthermore, there are more collaborations in IP development, content co-production, and live events on the horizon. Providing diverse audiovisual content to meet the different viewing experiences of consumers," highlighted.
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