Moonbug and Just Play launch "Morphle and the Magic Pets" toy line in the US

Moonbug Entertainment and Just Play launch a colorful and fun-filled toy line inspired by the animated series "Morphle and the Magic Pets" in 1800 US Walmart stores. Just Play’s Morphle toy collection will feature four new products where children can discover, interact with, and bring their favorite Morphle characters to life.

The new Morphle toys are for kids and adventurers ages three and up, and include: "Morphle Magic Pet Mobile Playset"; "Morphle Collectible Magic Pets"; "Morphle Deluxe Figure Set" and "Morphle Talking Plush."

Olivia Chausson, General Manager, Morphle, Moonbug Entertainment: “Kids all over the world are falling in love with the magic of Morphle, and the new toy line launching exclusively at Walmart caps off a whirlwind year for the brand. What started as a YouTube hit has evolved into a brand bringing wish fulfillment to life on Disney, YouTube and over 35 platforms worldwide. The new toy line offers preschoolers a new way to interact with their beloved characters, explore their creativity, and craft new magical adventures.”

SUCCESSFUL RELEASE ON DISNEY
The new toy launch comes on the heels of Moonbug and Disney Branded Television’s original series "Morphle and the Magic Pets", which debuted earlier this year on Disney Jr. and Disney+. Based on the YouTube hit "My Magic Pet Morphle", the animated series follows Mila, her stepbrother, Jordie, and her shapeshifting magic pet, Morphle. The trio uses their skills, smarts and imagination, to solve the town’s problems. Magic and comedy fuel their adventures, but in the end, it’s the power of friendship that turns them into an unbeatable team. On August 7, a brand-new batch of episodes of the series were launched on Disney+.

Arthur van Merwijk is the creator of "My Magic Pet Morphle", from which Morphle and the Magic Pets is based. The new series was co-developed by Mark Palmer ("Hello Ninja") and Consulting Producer Jill Sanford ("Go! Go! Cory Carson") and Nick Confalone ("Helpsters") serves as Story Editor.