Moonbug Entertainment has appointed former WarnerMedia executive Yasmin Zahid as the company’s new Head of Distribution and Brand Partnerships, for the APAC region. Reporting to Nicolas Eglau, Managing Director of EMEA and APAC, Zahid will be responsible for strategizing Moonbug’s long-term growth in APAC to build out global franchises. Kelly Cooke is leaving the company to pursue new opportunities.
In this role, Zahid will extend Moonbug’s footprint in channel and content syndication by forging new partnerships and amplifying existing partnerships. She will also focus on creating originals with key platforms and broadcasters in the region building on Moonbug’s recent successes within the region, including the launch of Moonbug’s linear channel in Malaysia, Indonesia and the Philippines.
“Moonbug Entertainment has some of the world’s most well-known brands and content that kids and parents love, such as 'CoComelon', 'Blippi', and 'Oddbods' just to name a few,” said Zahid. “I am excited to be part of the Moonbug family to expand its footprint in APAC, and I can’t wait to get started.”
“We are very excited to welcome Yasmin to the Moonbug family. With her impressive track record and industry knowledge, I have no doubt she will be an invaluable addition to our company, leading Moonbug’s future growth and expansion in the APAC region,” said Eglau. “Yasmin’s appointment is testament to our ambitious plans. Her vast experience and network will be key in continuing the wonderful work in bringing our popular shows to even wider audiences.”