Moonbug's brands "Blippi" and "CoComelon" experiment a huge expansion

Moonbug has announced a complete strategy of expansion of two flagship brands, "Blippi" and "CoComelon" through of multiple initiatives. "Blippi" has ambitious plans across content formats, consumer products and live experiences. The YouTube show is also expanding its lineup of guest stars. “We’re beyond excited about Blippi’s growth explosion this year. We love being able to inspire curiosity in kids everywhere and with our fans' support we’re expanding all the ways Blippi and his best friend Meekah show up for kids and families,” said Katelynn Heil, General Manager of Blippi for Moonbug.

The Blippi's expansion included "Blippi and Meekah’s Road Trip Podcast", a 20-episode audio series that will be available everywhere podcasts are available starting this summer.

In 2022, the brand ran the first “Blippi in my Hometown'' contest inviting fans to tell Blippi why their town was so special. This year, the brand will expand on the original Hometown contest by including fans from Canada, as well as launching Blippi in My Classroom.

Moonbug Radio, which launched June 7th on Sirius XM, allows parents and their kids to enjoy Moonbug’s full library of children’s content together on a continuous, dedicated music channel (channel 307).

Blippi’s best friend Meekah is now featured as a 16-inch plush from Jazwares with more than 17 different fun sounds. The motorized Blippi Dump Truck from Jazwares features Construction Worker Blippi and five fun construction accessories. Joining the Blippi costume, is this year a new youth sized Meekah Halloween costume.  "'Blippi' is truly a grassroots brand and we can’t wait for our fans to go on the Ultimate Road Trip with the new Blippi and Meekah podcast this summer or head out on field trips with their new Meekah doll,” added Heil.

UNSTOPPABLE COCOMELO
Moonbug also announced a series of expansion plans for its biggest global franchise, "CoComelon." Building on a 35% growth year-over-year in YouTube subscribers, the franchise is launching a series of consumer product initiatives, expanding its live events program with a whole new concept and growing its music offering.

“We are thrilled with the growth of the 'CoComelon' franchise, including two successful spin-offs and significant global expansion, all of which has led to nearly 25% growth in viewing across YouTube and Netflix this past year,” said Patrick Reese, General Manager for CoComelon at Moonbug. “In the second half of 2023, we’re bringing fans more of what they’re asking for with Nina’s dedicated channel as well as a series of consumer product initiatives, more investment in our music, and launching a whole new live experience concept all designed to bring our beloved characters closer to our fans’ doorstep.”

CONSUMER PRODUCTS
Kids who have grown up with "CoComelon" will love "CoComelon Lane", the Netflix Original series that launches later this year. The franchise’s first-ever dialogue driven series features all new storylines and songs in seven-minute episodes. Moonbug will partner with Jazwares to create a collection of CoComelon Lane consumer products that will launch in early 2024.

With two successful spin-offs launched in 2022, Nina becomes the latest spin-off character to get her own show this fall. My Friend Nina doll by Jazwares will be available at Amazon and Walmart beginning in August.

JJ and his friends love to play outside and with a new line of sporting, outdoor toys and wheeled goods, fans can play like JJ. The new collection from partners Jetson, Dynacraft, JAKKS Pacific and What Kids Want includes non-electric scooters with protective equipment, balance bikes, tricycles, foot to floor ride ons, wagons as well as sand toys, buckets, water play toys, fishing sets, golf sets and skipping ropes.

MUSIC
The 1st album, "All About Baby!" came out May 5th and the next album, "CoComelon Vacation" will come out on Friday June 16th. The franchise also recently launched CoComelon Lullabies, another all-new artist profile dedicated to music specifically composed to help littles ones sleep. The latest release, “Sleepy Lullabies” Vol 3, came out on June 2nd on all music platforms. And as of June 7th, more CoComelon music can be found on SiriusXM’s Moonbug Radio (channel 307).

PARTY TIME
CoComelon Party Time is an interactive, play-based experience where kids and their families are invited to the colorful, fun-filled world of CoComelon. The first CoComelon Party Time launches in Atlanta on June 16th before visiting cities nationwide.