Eleonora Andreatta
Netflix has hired Eleonora Andreatta, the Head of Drama at Italian public broadcaster Rai, as its VP of Italian Original Series. Based in Rome, she will oversee the team that develops and creates Italian original series for the global entertainment service, and will report to Kelly Luegenbiehl, VP for EMEA Original Series at Netflix.
The move for Andreatta, who at RAI was Italy’s most powerful commissioning editor for drama, comes as Netflix is upping investments and its presence in Italy, where the streaming giant will soon open a Rome base.
Meanwhile, Felipe Tewes, who has served as the global streamer’s Director of Italian Original Series, will get a new role within the company that will be unveiled at a later stage.
“I’m delighted to welcome Tinny to the team as we further our long-term commitment to Italy and grow our slate of shows that are made in Italy and watched by the world. Throughout her career, Tinny has championed world-class Italian storytelling, working with the best creative talent in Italy and helping to create some of the most ambitious projects on Italian television. I know she will build further on the wonderful work Felipe Tewes has done to help establish our presence in Italy and to nurture our many creative partnerships,” Luegenbiehl said in a statement.
At Rai, Andreatta served in a number of key roles, including Head of Cinema and Drama Programming for Rai 1 and then Head of Co-productions and TV Series at Rai Fiction. Since September 2012, she served as Director of Rai Fiction, the department in charge of producing and co-producing 500 hours of TV drama per year for the three main Rai channels and the RaiPlay on-demand platform.
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