Gracenote, the content solutions business unit of Nielsen, has joined the Entertainment ID Registry (EIDR) Board. The organizations will partner on new ways to help the media and entertainment industry improve workflow efficiencies through automation, drive program discoverability and optimize return on content investment.
“I am thrilled to extend a very warm welcome to Gracenote as they join the EIDR Board. Gracenote and EIDR share in the mission to improve the accuracy and efficiency of content management and distribution for the media and entertainment industry. I am looking forward to finding ways for our two organizations to work together on our common goals,” said Hollie Choi, Managing Director of EIDR.
“As a customer-first organization, Gracenote continually seeks new ways to meet the needs of our valued clients and the broader media and entertainment industry. We are enthusiastic about joining the EIDR Board and will use this seat at the table to open conversations with the industry on how we can work together to bring incremental value,” added Filiz Bahmanpour, VP of Product at Gracenote.
EIDR (Entertainment ID Registry) is a unique identifier system for audio and video content, designed to provide a standard way of identifying and tracking works across the media supply chain. Meanwhile, Gracenote is a leading global provider of TV and movie metadata, and Gracenote IDs, which power the content distribution and discovery ecosystem by linking data assets related to programs such as descriptions, genres, cast lists, imagery, and platform availability on a platform.