At this year’s MIPCOM in Cannes, Orasi Media announced the launch of The Production Hub, a software platform designed to streamline every stage of film, television, and media production. Built for professional studios and production companies, The Production Hub delivers end-to-end process optimisation and AI-driven workflow intelligence, helping creators prepare for a faster, smarter, and more connected production future.
Developed as a single, unified system, The Production Hub eliminates the need for fragmented tools and manual coordination. Indeed, from writing and scheduling to storyboarding and collaboration, every component updates instantly and works together in real time. As a result, the filmmaking process becomes seamless, with no exporting, no patchwork, and no chaos.
According to Asit Shah, CEO of Orasi Media: “The Production Hub represents a major step forward for the production industry.” For too long, he explained, content creation has been slowed by scattered tools and disconnected workflows. With this launch, Orasi Media provides teams with a single, intelligent platform that integrates creativity, logistics, and communication—empowering them to move faster, stay aligned, and unlock the full potential of AI in production," explained.
Furthermore, The Production Hub is designed for production companies ready to embrace the future, integrating seamlessly with existing tools while offering a customizable foundation for every stage of development and execution. In this way, the platform transforms the process from script to screen: when you write a scene, the production board updates instantly; when you design a scene, the storyboard updates immediately; when you add a shot, the schedule adapts automatically; and when you share your work with the team, everyone stays synced in real time.
By bringing together every element of production under one roof, Orasi Media enables professionals to reduce administrative overhead, minimize friction between departments, and accelerate delivery—all without compromising creative control or data accuracy. Ultimately, MIPCOM Cannes 2025 marked the global debut of The Production Hub, where Orasi Media showcased the platform at its dedicated booth to media executives, production leaders, and technology innovators from around the world.
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