29 JUL 2022

Paramount Global appoints Pamela Kaufman to lead international business

Paramount Global announced that Pamela Kaufman, President of Global Consumer Products and Experiences for Paramount, has been appointed President and CEO of International Markets, Global Consumer Products & Experiences.

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Pamela Kaufman

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Paramount Global announced that Pamela Kaufman, President of Global Consumer Products and Experiences for Paramount, has been appointed President and CEO of International Markets, Global Consumer Products & Experiences, effective immediately. This newly created position reports to Bob Bakish, President and CEO of Paramount, and reflects Paramount's ongoing strategy of globalizing its operations. At the same time, Raffaele Annecchino has decided to leave the company in his role as President and CEO of Paramount International Networks, Studios and Streaming.

In her expanded role, Kaufman will be responsible for driving the continued growth of Paramount's international business and ensuring the strength of the company's international operations across six continents, including broadcast and cable networks, streaming and studios, and the company's commercial capabilities. She will work closely with Paramount's international leadership team, as well as the global content and streaming organization to do so, including helping to guide the continued international rollout of Paramount+ and Pluto TV. Kaufman will maintain her current responsibilities overseeing the global consumer products and experiences organization.

"Pam has been the strategic force behind growing and expanding some of the most iconic global franchises and properties in entertainment. She is a proven and trusted visionary leader who has transformed our consumer products organization by driving innovation and operating as a global business. Pam is uniquely qualified to lead our international business as we expand and diversify our worldwide footprint and accelerate Paramount's transformation to operating with a truly global approach,"  Bakish commented.

"I want to extend my thanks to Raffaele Annecchino for the critical role he has played in building Paramount's international business and expanding our global footprint. I am grateful for the dedication he has shown throughout his 25 years at Paramount and wish him well in the future,"  Bakish added regarding Annecchino’s departure.

Meanwhile, Kaufman declared: "I am honored to take on this role at such a pivotal time for Paramount's international business. I know firsthand the global strength of our brand portfolio, and I look forward to working with Bob and the incredible International team as we continue pursuing our global growth strategy, investing in key partnerships, furthering our push into mobile and digital platforms in new markets, and operating as one team globally."

In November 2021, Kaufman assumed the role of President of Global Consumer Products and Experiences for Paramount, overseeing worldwide product and business development, marketing, franchise planning, creative strategy, retail sales and consumer insights for all brands in the portfolio. In less than a year, Kaufman has led the transformation of the consumer products business, unifying the organization by placing the full power of the Paramount ecosystem behind its most valuable IP. Her commitment to transformation, innovation and brand building has led to some of the most groundbreaking partnerships in the company's history, including cutting-edge co-branded collaborations with the biggest names in social media.