PLUTO TV WILL ADD 1000 HOURS OF MEDIAWAN CONTENT IN FRANCE AND LATAM

Pluto TV has signed a long-term strategic content partnership with Mediawan to bring more than 1000 hours of French content from Mediawan’s library to Pluto TV in France and across 18 countries in Latin America, Variety reported.

The agreement with Mediawan will allow ViacomCBS Networks International’s ad-supported streaming service to grow its portfolio in France, adding 12 new linear streaming channels in the country as well as two more channels in Latin America, which will be dedicated to a pair of hit series for children: the animated show “B.F.F. Best Friends Forever” and the hybrid animation/live action series “Seven and Me”.

Among the 12 channels launching in France, four of them will be dedicated to iconic 1990s French series produced by Mediawan’s AB Productions, including “Hélène Et Les Garçons,” “Le Miel Et Les Abeilles,” “Le miracles de l’amour,” and “Les Filles D’à Cote”. The branded channel Instant Saga will roll out with content such as the series “Le Château Des Oliviers” and “Coeurs Brulés”. Pluto TV will also add a channel dedicated entirely to “Baywatch,” the cult ‘90s series starring Pamela Anderson and David Hasselhoff.

“We’ve seen in other markets where we’re established that classic shows such as ‘Baywatch,’ ‘Happy Days,’ and ’21 Jump Street’ are hugely popular,”  said Olivier Jollet, SVP of Streaming, Strategy & Business Development, and Head of Mobile at ViacomCBS Networks International. “These are all shows that made the golden days of linear TV back then, and we want to turn the spotlight on them today on Pluto TV. More than ever during this pandemic we saw that audiences have been craving to indulge themselves with these cult series they grew up watching, while younger folks are enjoying to get a glimpse of what the 1980s and 1990s looked like,”  Jollet added.

The deal with Mediawan will also give the streaming service access to more than 150 movies. These will be available across three new channels: Pluto TV Sci-Fi, Pluto TV Horror and Pluto TV Thriller.