"Rabbit Hole"
Pocket.watch has greenlit "Rabbit Hole" direct to series, producing 10 half-hour episodes for its debut season. This first-of-its-kind show made for the digital generation will premiere exclusively on Hulu in the U.S. in 2026, and feature larger-than-life creator collabs, over-the-top challenges, animation, gaming, and music all designed to keep teens diving deeper down the “rabbit hole” of creativity, chaos, and fandom.
"Rabbit Hole" brings top digital talent teens love to the forefront of premium streaming, tapping creators with a massive combined built in audience of 421.8M followers across social platforms. The series regulars and contributors make up an all-star cast of global digital icons including:
·Dan Rhodes, master illusionist turning everyday moments into unforgettable, mind-blowing magic experiences, with 37.2M followers across platforms.
·Papa Jake, known for intense challenges, awesome boxfort builds and 24 hour survival videos, with 9.3M followers across platforms.
·Mackenzie Turner, viral girl-bloxer known for fun challenges and unstoppable energy, with 10.7M followers across platforms.
· Jesser, a top sports and gaming creator blending basketball, challenges, and entertainment, with 42.9 followers across platforms.
· Topper Guild, known for high-concept, prank, challenge, and lifestyle videos, with 111.2M followers across platforms.
· Zhong, viral creator celebrated for entertaining challenges and family-friendly comedy, with 78M followers across platforms.
· ZHC, renowned artist creating jaw-dropping art challenges and custom creations, with 56.9M followers across platforms.
· Matthew Beem, viral entertainer known for creating large-scale, elaborate props and builds, with 8.5M followers across platforms.
· ExtraEmily, known for her unconventional IRL streaming, often involving challenges and gaming, with 2.2M followers across platforms.
· That’s Amazing, brothers known for their stunts and amazing trick shots, with 25.4M followers across platforms.
· The Rizzler, viral internet personality known for his signature “rizz face”, with 3.2M followers across platforms.
· AJ & Big Justice, dynamic duo known best for their fun and comedic shopping reviews, with 3.9M followers across platforms.
The series builds on pocket.watch’s continued mission to build digitally-native talent into mainstream entertainment successes across TV, film, and music. As Gen Alpha experts, pocket.watch understands how to best engage the largest generation on the planet today and anticipate their evolving content preferences as they enter high school.
“Rabbit Hole pushes boundaries to give creators an authentic place for their work on a premium platform,” said Albie Hecht, Rabbit Hole Executive Producer and Chief Content Officer at pocket.watch. “Hulu is the perfect collaborator to bring this bold, first-of-its-kind series to a premium streaming audience and deliver an experience that truly resonates with the teens of Gen Alpha as they age.”
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