pocket.watch partners with Canela Media and Cameo Kids

The new launches will super-serve the growing Spanish-speaking pocket.watch creator audiences following the strong performance of the "Diana and Roma" Spanish and the "Ryan's World Espanol."


Pocket.watch is advancing Spanish-language offerings with Canela Media, the destination platform for watching premium Spanish-language content for free. Additionally, pocket.watch is working with Cameo to leverage AI voice technology for the upcoming launch of the first dual-language animated character available on Cameo Kids. The new launches will super-serve the growing Spanish-speaking pocket.watch creator audiences, following the strong performance of the "Diana and Roma" Spanish channel, with over 16 billion video views, and the "Ryan's World Espanol" YouTube channel run by Ryan's family-owned production company Sunlight Entertainment, where video views have exceeded 1.6 billion, and subscribers have grown 52% year-over-year. While "Ryan's World" is the favorite YouTube creator for all kids ages three to 11 in the United States, families identifying as Latinx are over 25% more likely to list Ryan as their favorite.

"It has long been our goal to be everywhere kids are, and that means all kids, including the growing number of Spanish-speaking kids and families who enjoy Ryan's World, Love, Diana, and our other popular creators," said David B. Williams, SVP and GM of Channels at Pocket.watch. "We're thrilled to forge strong relationships with so many world-class entertainment partners like Canela and Cameo Kids."

Canela Media is a leading minority-owned company committed to redefining digital media experiences for the Hispanic community. With over 50 channels, it's the first free streaming service for Hispanics in the U.S. The pocket.watch series launching on Canela this year include "Ryan's World Specials: Travel," "Ryan's World Specials: Learn & Play 2," "Ryan's World Galaxy Explorers Special," "Love, Diana Adventures," and "Jillian's Mystery Craft Box."

"We're thrilled to bring three new pocket.watch series to Canela Media as it offers entertainment that kids love and parents can trust," said Isabel Rafferty Zavala, founder, and CEO of Canela Media. "We strive to offer Spanish-speaking audiences with premium culturally relevant entertainment options and understand the power in offering a robust slate of the top kids and family content."

Working in partnership with Cameo Kids and Veritone, pocket.watch will leverage AI voice technology to make Ryan's World animated superhero, Red Titan, the first character available on the platform for personalized Cameo video requests in Spanish in the coming weeks. Red Titan first debuted on the platform in English earlier this year with overwhelmingly positive reactions to his personalized videos of encouragement and celebration. The technology continues to extend the character's accessibility without putting any additional burden on the kid creator.