Genius Brands International increased the reach of its flagship animated preschool series “Rainbow Rangers” across the Western Hemisphere with two new broadcast deals signed, including the Canadian preschool channel Treehouse, owned by Corus Entertainment, and with Mexican broadcaster Televisa.
“In these unusual times, we are seeing that viewing is increasing, not decreasing, and it underscores the timeless nature of animated programs as an asset class immune to normal economic problems,” said Andy Heyward, Chairman and CEO of Genius Brands.
“Rainbow Rangers” currently airs in the United States on Nick Jr. and on broadcasters in key territories around the world, including CCTV (China), Nickelodeon and Noggin (Latin America); Cartoonito (Italy); and Discovery Kids (Middle East). Additionally, the series is available on platforms such as China’s streaming service iQiyi and Televisa’s Blim TV in Mexico.
“With the addition of two A-List broadcast partners, Corus in Canada and Televisa in Mexico, we have significantly expanded the reach of ‘Rainbow Rangers’ with maximum penetration across the Western Hemisphere,” commented Caroline Tyre, SVP International Distribution & Head of Genius Brands Network at Genius Brands. “Additionally, we are currently in negotiations with a number of other leading broadcasters around the world. This special series delivers fun, adventure and entertainment together with important positive messaging of empowerment and diversity,” she added.
“Rainbow Rangers” is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world. The series boasts a unique and highly-accomplished team of creators from the animated motion picture and television worlds.
In these unusual times, we are seeing that viewing is increasing, not decreasing, and it underscores the timeless nature of animated programs as an asset class immune to normal economic problems” Andy Heyward Chairman and CEO of Genius Brands