5 AGO 2020

RAYA GROUP TO LAUNCH NEW CONTENT TO THE INTERNATIONAL MARKET

The international distributor has added a brand new Turkish drama to its catalog: "Avlu", Star Tv’s current most successful show. Netflix has already bought the first season, and the title is now available for free TV clients.

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International distributor Raya Group has added a brand new Turkish drama to its catalog: "Avlu", Star Tv’s current most successful show. "Avlu", which has been sold to Netflix for its first season, has 11 Turkish episodes (or 35 x 45’), and it is now available for free TV sales. All episodes are dubbed into Spanish, English, and Portuguese. Netflix bought different Turkish titles but the streaming company has chosen "Avlu" as an exclusive finished product, only first season available on Netflix, 

"Avlu" is Turkey’s number one show today, and one of the biggest Twitter's Trending Topics in the country. Filmed in 4K, the drama has surpassed all Star TV’s key demographics for prime-time, achieving a 27%. market share. On digital platforms, "Avlu" has already reached more than 161 million views on YouTube. 

Turkish Drama is a key programming genre for Latin America, and "Avlu" is a new option after 2019 when production qualities and budgets changed. The show is a family drama that adds new features to the ordinary Turkish series. With a story full of strong characters, the main target of "Avlu" is young/female, ideal to bring the family back together around a TV experience.