Series Mania launches the first annual "Series Mania's Creative Campaign Award"

Series Mania Founder and General Director, Laurence Herszberg recently unveiled the creation of the first annual “Series Mania’s Creative Campaign Award." The prize is awarded by Series Mania to a series’ promotion for the viewing audiences.  “We are pleased to launch our new ‘Series Mania’s Creative Campaign Award’. At the Series Mania Forum (March 21-23, 2023), the industry arm of Series Mania, ideas for series are pitched, then produced or co-produced, and financed," Herszberg said.

 For this first edition, campaigns launched in 2021 and 2022 will be eligible. The Call for Projects for “Series Mania’s Creative Campaign Award” opens on 17 November, 2022 and closes on 6 January, 2023. “We are keen to launch this new award to shed light on this crucial link in the life of a series which is its notoriety at launch with the viewers," Herszberg said. "What is the point of making great series if they go unnoticed by their target audiences? It was high time to include channel and platform promotion teams, and their creative agencies, in our overall ecosystem."

Creative agencies, broadcasters, streamers, or any company who has set up an innovative promotional and/or experiential campaigns for the launch of a series or a returning season of an existing series can apply for this award. The evaluation criteria will include the creativity of the campaign and the results of this campaign. The best campaigns submitted, and the winner will be presented during a special presentation during the 2023 Series Mania Forum.

The new initiative responds to the need for broadcasters and platforms, faced with the dizzying number of series available each week, to create innovative and unique marketing campaigns so that the series are noticed and have every chance of gaining audience attention.