30 MAR 2021


Ten brands will be selected to submit a live/virtual pitch, through which the ad winners will be selected to share the £2 million campaign, intended to help push forth sustainable initiatives.


Sky has revealed the launch of its "Sky Zero Footprint Fund," an initiative the company hopes will help reduce carbon emissions to help lessen the global climate crisis“Using the power of TV we truly believe we can help transform attitudes and inspire real change," Tim Pearson, Managing Director of Sky Media, said. "The Sky Zero Footprint Fund is designed to support businesses that want to foster positive change and protect our environment. We believe there is no better way to demonstrate this than through the scale, reach, and storytelling capability of TV/Video advertising."

Forming part of the Sky Zero campaign, the initiative aims to reach a net-zero carbon environment by 2030. The fund, worth £2 million, will help support brands who are also making an effort to reduce their carbon footprint on the planet. The campaign, driven by the power of TV and the media, is also accessible to various media agencies, brands, and businesses.

Applications will be open from the 6th of April until the 14th of May. Ten brands will be selected to submit a live/virtual pitch, which will allow them to have a chance to share the £2 million pot of media value. Each business is guaranteed at least £250,000. The strongest pitch will win £1 million for its campaign. The 5 winners will be announced in June with the £1m winner judged and selected in October. All of the winning ads must correlate with the Advertising Association’s AdGreen standards and brands will be supported through the process.

The ideas that will be exercised through the initiative will be selected by a panel of expert judges who have strong opinions related to sustainability, advertising, and creativity. The entries will be judged based on carbon zero commitment, and effective sustainable behaviors, which include business operations and products. The chosen judges are Sir John Hegarty, Su-Mei Thompson, CEO of the Media Trust, Juliet Davenport, CEO of Good Energy, Lindsey Clay CEO Thinkbox, Stephen Woodford, chair of the Advertising Association, Jo Coombes, founder of AdGreen, Gideon Spanier, UK editor in chief of Campaign and Karen Blackett OBE Country Manager at WPP & GroupM UK CEO.

The panel also includes senior Sky representation from Debbie Klein, Sky’s Group Chief Marketing, Corporate Affairs, and People Officer, Group Director of Bigger Picture, Fiona Ball, and new Sky Media Managing Director Tim Pearson. “We want to use our knowledge and passion to help others make a difference," Debbie Klein, Group Chief Marketing, Corporate Affairs, and People Officer at Sky, said. "The Sky Zero Footprint Fund builds on our track record and commitment to reducing our impact on the environment. At Sky we have pledged to be net-zero carbon by 2030, but we understand that we’re all in this together and as a media industry, we have a duty to use our voice to drive tangible change."